New Genesis brand takes shape as Hyundai Motor unveils rendering of G90

• New large sedan G90 to top Genesis brand’s luxury model range
• ‘Athletic Elegance’ brings graceful and profound elegance to the new model

Dubai UAE, November 18, 2015 – Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan. The elegantly designed, technology packed model hints at the recently-launched Genesis brand’s design identity and future direction.

Jin (James) Kim Vice President and Head of Operations for Hyundai Africa and Middle East, said, “The G90 concept images of this new luxury sedan are guaranteed to instill confidence in our customer base which is continuously looking for world-class design and new levels of luxury. This model will arrive next year and it will be the first of six new Genesis models which will launch in Africa and the Middle East by 2020.”

Following the global announcement of the Genesis brand launch earlier this month, we are delighted to release these concept images of our new large luxury sedan. Africa and the Middle East has a taste for all things luxury therefore we are confident it will prove popular with our customer base across both regions when it launches next year.”

As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.  

Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020.