Dubai's off-plan market raises the bar for next-generation landmark luxury developments, MERED analysis shows

Dubai, UAE – 23 July 2026: Dubai's real estate market recorded 87,800 transactions worth AED 291.7 billion during the first half of 2026, with off-plan properties accounting for 71% of all transactions. Against this backdrop, MERED, the international real estate developer, highlights how sustained off-plan demand and a growing pipeline of landmark developments are raising expectations for the next generation of luxury residences across the city.

This concentration of activity in the off-plan segment reflects continued confidence in Dubai's development pipeline and its long-term growth prospects. The segment's strength also highlights the market's ability to attract buyers at an early stage of the development cycle, supported by the emirate's robust regulatory environment, expanding infrastructure and reputation as an international destination for investment and lifestyle.

The market's performance is also being supported by continued population growth, with approximately 121,000 new residents joining Dubai during the first half of 2026, creating sustained demand for housing and reinforcing the city's appeal as a global destination for investment, business and talent.

As confidence in Dubai's future growth continues to strengthen, the off-plan market is also influencing how luxury residential developments are conceived and delivered. The city’s pipeline has over 31,000 units scheduled for delivery by 2030, representing eight per cent of total new residential supply. Developers are differentiating their projects through world-class architecture, internationally recognised design partnerships and lifestyle-led experiences, transforming residential developments into destination-driven communities that contribute to Dubai's evolving global identity.

The market's momentum is also reflected in pricing, with average property prices increasing by 9% during H1 2026, signalling sustained demand across residential segments while reinforcing confidence in Dubai's long-term investment outlook.

Buyers are placing greater emphasis on developments that combine exceptional design, long-term value and a distinct sense of place. Dubai recorded 296 home sales above $10 million during H1 2026, generating $5.1 billion and setting a new first-half record. Transaction volume increased 16% from H1 2025, while sales value rose 14%, reflecting continued international demand for the city’s most distinctive residential assets.

Dubai has ranked as the world’s leading city for branded residences, with 64 completed developments and another 87 in the pipeline. Branded homes in Dubai also command an average 64% premium over non-branded properties. As buyers gain greater choice, developers are under pressure to create projects that offer genuine value and quality of delivery rather than relying on location or branding alone

Michael Belton, CEO of MERED, said: “Off-plan property buyers commit before they can experience the finished product, so confidence must be earned through architectural quality, functionality and delivery credibility. As Dubai's off-plan market continues to expand, these are the qualities that will define the next generation of luxury residences and reinforce Dubai's position as one of the world's most desirable places to live and invest. With ICONIC Residences Design by Pininfarina, MERED is responding to a more selective market by turning early promise into lasting value beyond handover.

MERED’s flagship ICONIC Residences Design by Pininfarina is a 66-floor ultra-luxury residential tower that brings together Italian design heritage and contemporary luxury living in one of Dubai's most sought-after locations, Dubai Internet City. Construction has reached approximately 125 metres and Level 22, with delivery scheduled for Q3 2027. A team of international specialists, including Pininfarina, Hirsch Bedner Associates, SERA Group, Currie & Brown and Bond Interiors, support the project. Situated between Palm Jumeirah and Burj Al Arab, the tower provides breathtaking views across the Arabian Gulf and direct access to Palm Jumeirah, Dubai Harbour, Downtown, Bluewaters Island, Emirates Golf Club, and Sheikh Zayed Road. The project exemplifies MERED’s commitment to creating residences that combine timeless design, innovation and functionality.

As Dubai continues to attract international investment, businesses and talent, the combination of sustained off-plan momentum and an expanding pipeline of architecturally distinctive, design-led developments is expected to reinforce the emirate's position among the world’s most active real estate markets.