e& UAE launches Business Pro AI bundled with Microsoft Copilot at no additional cost

New plans bundle faster business fibre with Microsoft's enterprise-grade AI assistant at no extra cost

Abu Dhabi, 24th August 2026: e& UAE today announced the launch of its new Business Pro AI plans, introducing AI-powered broadband bundled with Microsoft Copilot to power the next generation of AI ready businesses.

This offering combines faster business fibre connectivity, advanced digital productivity tools, and enterprise-grade AI capabilities into a single, simplified subscription to accelerate AI transformation for small and medium-sized enterprises (SMEs) across the country.

Esam Mahmoud, Senior Vice President, SMB Sales and Marketing, e& UAE, said: “SMEs play an essential role in the UAE economy, but many continue to face cost and implementation barriers when adopting advanced AI tools. By including Microsoft Copilot within eligible Business Pro AI plans at no additional cost, alongside faster speeds, we are making AI-powered productivity more accessible and better supported for businesses. Our collaboration with Microsoft will help businesses across the UAE improve efficiency, simplify everyday tasks and focus more of their time on growth and customer engagement.”

Through Business Pro AI, business customers no longer need to purchase software licences separately or manage multiple vendors. Instead, they receive a fully integrated solution that includes secure connectivity, productivity tools, and AI-powered assistance under one provider, one subscription, and one monthly bill.

Adopting advanced AI tools typically introduce a heavy burden of recurring costs and software licence fees, representing a major long-term financial commitment for growing businesses. Business Pro AI with bundled AI benefits enables SMEs to immediately leverage generative AI as a vital tool to automate routine, time-consuming tasks. In doing so, businesses can free up valuable time and human resource efforts to focus on strategic growth and customer engagement whilst keeping operational costs low; a strategic advantage for resource-constrained SMEs looking to scale.

By bundling Microsoft Copilot, e& UAE is addressing the fragmented purchasing processes and setup complexities that can slow technology adoption among small and medium business. The launch comes as the UAE continues to lead global AI adoption, with Microsoft's latest AI Diffusion Report finding that 70.1 per cent of the country's working-age population now uses generative AI – the highest rate in the world. Copilot enables businesses to automate routine tasks, draft emails, analyse data, and create content in seconds, significantly boosting daily employee productivity and operational efficiency.

This strategic launch reinforces e& UAE's position as a leading provider of AI-enabled connectivity, embedding AI directly into its core services. It also strengthens the established strategic partnership between e& UAE and Microsoft, supporting the country's national ambition to become a global leader in artificial intelligence and digital innovation.

Businesses can subscribe to new Business Pro AI or arrange a consultation on how to make the most of Microsoft Copilot by contacting their dedicated account manager or calling 800-77333.