- Mouawad's Grande Ellipse watch collection officially endorsed by the superstar singer and composer
Mouawad, the luxury jeweler and watchmaker, officially announced yesterday a thrilling new collaboration. The award-winning Arab singer and master-composer, Majid Almuhandis, will be the face of Grand Ellipse, the collection that marked the launch of Mouawad watches.
For over 45 years, Mouawad has been creating fine timepieces for both men and women under the label of Robergé at the Mouawad-owned Swiss factories. Carrying out the company's watch-making tradition, Mouawad's expert designers and watchmakers excelled at crafting the very first line of watches marked with the distinct Mouawad signature, Grande Ellipse.
Elegant, robust and steeped in Swiss watchmaking traditions, the Grande Ellipse chronographs are destined for men of distinction. The collection includes eighteen sophisticated models, ranging from the luxurious Royale line to Sport models bringing forth contemporary styles, sophisticated design and practical functionality.
As a distinguished musical composer with meticulous standards and attention to detail, Majid appreciates the craftsmanship and know-how required to design and create the uniquely distinct timepieces of the Mouawad Grand Ellipse collection.
Mr. Alain Mouawad, Guardian of the Mouawad Watch Division said, “Majid Almuhandis is more than an Arab icon. He is a connoisseur who shares a common purpose with us, the pursuit of perfection. Majid's charm, charisma and elegance are a seamless match for Mouawad's Grand Ellipse watch collection. He is really the perfect fit for our brand.”
Majid Almuhandis, well known for being a discerning aficionado of all things beautifully thought-out, said, “I feel honored to be the face of the Mouawad Grand Ellipse watch collection. This prestigious brand takes great pride and care whilst creating every masterful timepiece; as a composer, I know how difficult it is to create something from start to finish, yet ensure your unique identity is unmistakably maintained. It will be a privilege for me to wear these elegant timepieces whose DNA is an evolution of an authentic legacy.”
The partnership is the latest in a series of collaboration between, Mouawad and renowned icons. Majid will be appearing in a new advertising campaign for Mouawad's Grande Ellipse.
The grand collaboration was announced at a star-studded event hosted by Mr. Alain Mouawad featuring regional and local high-profile figures, horological connoisseurs and media representatives, at the prestigious Armani Hotel, Burj Khalifa, Dubai.
About Mouawad
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and Haute Joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewelers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
Diamond Manufacturing
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad's and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family's on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L'Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world's largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
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