Dubai Summer Surprises to reward 10 lucky shoppers with Modesh Scholarships worth AED 20,000 each

• Spend AED 200 or more at any participating mall for a chance to win an AED 20,000 Modesh Scholarship.

Dubai, United Arab Emirates, 31 July 2026: This Dubai Summer Surprises (DSS) 2026, shoppers are being given the opportunity to win one of 10 scholarships worth AED 20,000 each as part of the Modesh Scholarship promotion to help families prepare for the new academic year.

Running from 3 to 29 August as part of the Back-to-School season, shoppers who spend AED 200 or more at 13 participating malls will receive a digital coupon and be entered into a draw..

The 13 participating malls in Dubai are: Al Ghurair Centre, Silicon Central, Bay Avenue, Al Khail Gate Community Centre, Shorooq Community Centre, Serena Community Centre, Villanova Community Centre, Mudon Community Centre, New West Zone Al Khail Gate, New West Zone Mizhar 1, New West Zone - Mizhar 2, Arabian Center, and Dubai Festival Plaza.

Adding more excitement to the initiative, the first five Scholarship winners will be recognised at Modesh World – Dubai's favourite family 'edutainment' destination on 23 August at Dubai World Trade Centre, while the final five winners will be honoured at Arabian Centre on 30 August.

Whether you're shopping for new school bags, stationery, home essentials, or simply treating yourself, every eligible shopper has the chance to win a Modhesh Scholarship. The promotion makes Back-to-School season shopping more rewarding for everyone, while reinforcing Dubai Summer Surprises' ongoing commitment to delivering exceptional value through exciting promotions, rewarding experiences, and memorable shopping opportunities across the city.

Dubai Summer Surprises 2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Palm Jumeirah Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Center Deira), and talabat.