Shop, win & zoom away gains momentum as three dubai shoppers drive away in exeed lx suvs

• Three Weekly Winners Crowned in Shopping Malls Group's DSS 2026 Promotion

• Five More Exeed LX SUVs Still to Be Won, Spend AED 200 or More to Enter the Digital Raffle

Dubai, UAE (28 July 2026): Dubai Summer Surprises (DSS) 2026 is delivering on its promise of a summer full of rewards, as Shopping Malls Group's flagship promotion, "Shop, Win & Zoom Away", reaches its midpoint with three lucky shoppers already driving away in brand-new Exeed LX SUVs.

Since the campaign began, one Exeed LX SUV has been awarded every week through the Shop & Win Rewards platform powered by Raffle-Tech. Three winners have now been crowned in the weekly draws held on 12 July, 19 July and 26 July 2026, each turning a simple shopping trip into a life-changing moment behind the wheel of a state-of-the-art SUV.

Running from 2 July to 30 August 2026, the promotion invites shoppers to spend AED 200 or more at participating malls to receive a digital raffle entry through a quick "Shop & Scan" process. With eight weekly draws in total and five Exeed LX SUVs still up for grabs, the excitement continues to build towards a spectacular grand finale on 30 August, when one mega winner will drive home two Exeed LX SUVs. The remaining draw dates are 2, 9, 16, 23 and 30 August 2026.

Speaking after collecting the keys to her new SUV, one of the winners said: "I still can't quite believe it. I shop at the mall almost every week, so scanning my receipt took just a few seconds. I never imagined it would put me behind the wheel of a brand-new car. It's an unforgettable moment for my whole family. My advice to every shopper this summer is simple: spend, scan and enter, because it really can be you."

Commenting on the campaign's progress, Baiju Kurieash, CEO and Managing Director of BUZ Management and Marketing Consulting, the promotion organizer for Dubai Festivals and Retail Establishment (DFRE), said: "Seeing three shoppers drive away in their new Exeed LX SUVs is exactly the kind of memorable moment this campaign was created to deliver. 'Shop, Win & Zoom Away' continues to reinforce Dubai's position as one of the world's leading retail destinations, and the response from shoppers has been tremendous. With five more SUVs still to be won and a two-car grand finale ahead, there has never been a better time to shop, scan and take part."

The promotion is powered by Raffle-Tech LLC, BUZ's proprietary customer engagement and rewards technology business entity with over five years of experience and a cutting-edge AI-based approach. Through a simple "Shop & Scan" process, shoppers can instantly enter the digital raffle, making participation convenient, secure, and user-friendly. Raffle-Tech continues to lead the region's retail retention and loyalty technology sector by delivering innovative digital solutions that connect brands, malls, and consumers.

Year after year, Dubai Summer Surprises attracts millions of residents and visitors with exceptional shopping, entertainment, and lifestyle experiences. With the campaign now at its halfway mark, "Shop, Win & Zoom Away" remains one of the season's flagship retail promotions, adding excitement and rewarding shoppers across Dubai's vibrant retail landscape.

Participating malls in this year's Shopping Malls Group DSS promotion include: Arabian Center, Al Ghurair Centre, Al Khail Gate Community Centre, Bay Avenue, Dubai Festival Plaza, Mudon Community Centre, Serena Marketplace, Shorooq Community Centre, Silicon Central, Villanova Marketplace and New West Zone Malls (Al Khail, Mizhar 1 & 2).