A new pulse in beauty: Kosas Launches Lip Pulse

Beauty brand Kosas unveils its latest launch: Lip Pulse Glassy Lip Plumper, a high-impact clean lip plumper with a satisfying warming-cooling tingle for visibly fuller, plumper lips — always nourishing, never sticky or drying.

Founder, Sheena Zadeh has always believed lips can never be too plump or juicy. While Kosas’ Wet Lip Oil Gloss delivers hydration-based plumping with a comfortable, no-sting feel, she wanted to go further by creating a gloss that offers visible plumping with a sensorial experience you can truly feel. Inspired by the rush of falling in love, Lip Pulse delivers a subtle, tingling sensation that mimics a quickened heartbeat, a warm-cool pulse that brings lips to life.

Powered by a custom plumping complex, Lip Pulse combines warming and cooling actives to stimulate and refresh the lips, creating a fuller, more defined look. The formula delivers a super glassy shine that’s not sticky, alongside a satisfying tingle that enhances both the look and feel of the lips. It is clinically tested to improve lip volume and plumpness by up to +58%.*

In studies, 100% agreed this lip plumper does not strip or dry out lips, while results showed significant improvements in lip hydration (+299%), texture, smoothness and softness (+36%), and overall lip quality and healthy appearance (+39%). Users also saw visible improvement in the appearance of lip fine lines and wrinkles, along with enhanced natural lip color.**

Designed for effortless, everyday use, Lip Pulse comes in a familiar gloss tube that can be applied on-the-go and reapplied throughout the day. The packaging features a signature blue ribbed cap, inspired by the throat chakra, the center of communication, self-expression, and confidence, reinforcing the idea of lips as a powerful tool for expression.

Available in six soft, romantic shades: Unspoken (clear), Aura Flare (clear with iridescent pink shimmer), Love Potion (sheer baby pink), Aftershock (sheer lavender), Sixth Sense (sheer warm beige), and Soulfire (sheer mahogany), Lip Pulse offers a shade for every mood while enhancing the natural tone of the lips.

The formula is vegan and free of microplastics, mineral oil, parabens, sulfates, and phthalates, in line with Kosas’ clean, skin-first philosophy.

The Kosas Lip Pulse Glassy Lip Plumper will be available for AED 125, exclusively at Sephora Middle East across the UAE, Saudi Arabia, Qatar, Bahrain, and Oman from May 5th, 2026.