SHEGLAM Steps Into Its Dark Romantasy Era

Rich violet hues, hypnotic colour shifts and vampy lips bring an electrifying and moody romance-feel to seasonal glam

Six new beauty essentials move from smouldering eyes and stained cheeks to transfer-proof black lips and an irresistible body mist

A little wicked, a little dreamy, and very ready for after dark. SHEGLAM is turning spooky season into a full beauty mood with the new Dark Romantasy Collection, an edit of rich pigments, magnetic shifts, soft stains and statement colour inspired by the darker, more romantic side of glam.

Breaking out of the usual orange-and-black Halloween playbook, the Dark Romantasy Collection explores a rich palette of wine-soaked purples, smoky blacks, deep crimson and plum. Mysterious, confident and seductive, a playful edge runs through every shade and detail. From gothic-inspired packaging to unexpected textures and high-impact colour, the collection was created for beauty looks that feel utterly dramatic.

The Dark Romantasy Eyeshadow Palette sets the tone with a mix of smouldering mattes and light-catching sparkles made for softly shadowed eyes as well as full siren mode. Moody wine-purple hues bring depth and drama, while contrasting shimmer stops the look from disappearing into the night. 

For a little more dimension, the Dark Romantasy Duochrome Eyeshadow takes eye colour into shape-shifting territory. The finely milled formula glides smoothly across the lids before revealing a magnetic, cat-eye-inspired effect and multidimensional colour shift that changes as it catches the light. A sheer sweep creates an ethereal flash, while layered pigment turns the effect decidedly more dramatic. The three-shade line-up includes Garnet Eyes, On the Prowl and Emerald Hex, each capturing its own chameleon-like take on after-dark shimmer.

The collection's hero, the Dark Romantasy Lip & Cheek Tint, is about soft drama. Housed in a spooky skeleton-inspired bottle, the lightweight formula melts into lips and cheeks with a sheer, watercolor-like stain that can be layered from barely-there flush to richer colour. Withered Rose brings muted romantic warmth, Rich Crimson deepens the mood, while Plum Hex leans into the collection's darkest berry tones.

The Dark Romantasy Lip Liner + Lip Gloss Kit takes the romance somewhere glossier. Each duo pairs a smooth-gliding liner for crisp, sculpted definition with a luminous, non-sticky gloss that gives lips a plush, glassy finish. The shades – Plum Noir, Rich Velvet and Into the Abyss – move through vampy, after-hours tones made for softly blurred definition or a sharper, high-shine lip moment. Consider it SHEGLAM's answer to classic evening glamour, only with the lights turned a little lower.

Then comes the statement-maker. The Dark Romantasy Transfer-Proof Lip Mousse coats the lips in highly pigmented black with a soft-blurring matte finish that stays put long after the final glow of the setting sun. The mousse texture keeps the colour comfortable and smooth, while its transfer-proof wear adds serious staying power to one of the season's boldest shades.

Rounding it all out is the Dark Romantasy Body Mist with its warm blend of coconut, plum, sandalwood and white musk. Fruity depth meets soft woods and skin-like musk for a fragrance that feels in equal parts romantic and mysterious.

With the signature SHEGLAM twist on spooky season, the Dark Romantasy Collection brings together shimmering eyes, stained colour, vampy lips, hypnotic shifts and gothic-inspired details for the ultimate dark-romance glam fantasy this fall.