L'oreal Paris Introduces the next generation Super Liner Gelmatic experience

Line your gaze with the NEW Gelmatic Liner.

UAE, Dubai, 30th March 2014 - Looking for the perfect way to define your eyes? Look no further than L'Oréal Paris with its first gel eyeliner in a matic pen format.  Stand out and achieve a dramatically daring look with “just a stroke of audacity” says international L’Oréal Paris spokesperson Doutzen Kroes.

Each season conveys a new crop of visual eye candy. This year the trends are bold, sexy, and surprisingly easy to pull-off. We all know that without spending tons of time staring in a mirror, liquid eyeliner can be a fickle to get the perfectly even and symmetrical line we wish for.   L’Oreal Paris’ latest Super Liner GelMatic is here to provide that stylish and intense sweeping line with intense matte colour pay off and optimum control. 

From hair to skin and make-up, gel has renovated cosmetics throughout the twenty-first century. Join the gel cult and embrace the trend with L’Oreal Paris Super Liner GelMatic.

With three luxurious shades (Ultra Black, Deep Violet, and Taupe Grey), GelMatic is quick, precise and super easy to apply. The automatic crayon comes with a precision tip for easy application and micro gel pigments for bold colour. GelMatic is smudge proof, holds all day, and melts at room temperature to provide excellent comfort. 

What’s more, the new technology includes gel cross polymers, which allows for unparalleled gel glide and intense precision of the creamy textured matte colour Super Liner GelMatic. 

GelMatic is the latest addition to the Super Liner Super Portfolio from L’Oreal Paris. Now experiment with signature looks and create sultry flicks and with the precision felt-tip eyeliner. Thanks to the easy application of Super Liner Gelmatic, you can get creative and gelify your eyes with the dreamy cat-eye, the perfect winged tip or the smudged wraparound look you have been longing to try. 

L’Oreal Paris Super Liner GelMatic is available in leading hypermarkets, department stores and pharmacies across the GCC, for the following retail price: 49 AED.

Find out more about Super Liner GelMatic at http://www.loreal.com/.