Madi International unveils world-class LCN Nail Polish across the region

Dubai, 2014: The rise of nail polish brands in the Middle East emphasizes on the traditional importance to this sector across the region. The natural cosmetics and nail beauty sector continues to witness a healthy growth with the glow of the sector growing in spite of competitive upheavals in the region.

According to market research from Euromonitor International, the regional outlook for the beauty industry is extremely positive. The market for nail beauty, and treatments in the region is expected to reach a whopping AED 520 million annually in 2014.

Madi International – one of the leading distributors of well reputable professional beauty brands across the entire Middle East, today announced the launch of LCN – the world's leading manufacturer of cosmetic nail products, across the Middle East, had been ranked Europe’s number 1.

The launch of LCN Nail Polish, held at the Emirates Towers Hotel in Dubai, was very well attended by Sheikhs, dignitaries, company officials, well-known salons from K.S.A., Qatar, Kuwait & U.A.E., beauty experts, distributors, leading retailers and members of the media.

A winner of 8 beauty and industry awards within two years, LCN offers a large selection of over 180 Nail polish colors additional to a minimum of 6 seasonal collections every year. The color shades are  designed based on  world’s top  fashion capitals  with a unique long  lasting wearibility and extremely shining formula like no other brand, re-assures that German standards is always on top when it comes to quality.

A 100 year old company, LCN, has carved a niche in the nail industry and is currently present in over 80 countries across the globe. LCN represents a full brand portfolio with a wide range of products from hand and foot spa to nail art trifling down to  all what nail sculpting and coloring requires.

Mohammed Madi, President of Madi International Group, said: “The Middle East region is a key area of interest for global brands, and we see an emerging trend for world-class brands. Madi International is proud to bring Europe’s leading nail brands such as LCN to the Middle East and we are confident that the brand will be very successful with the beauty-conscious consumers in the region.”

Mr. Michael Kalow, President of LCN, said: “We are excited to be part of this partnership with Madi International, which has carved a niche in the regional beauty business. We are committed to continuously focus on excellent product quality, the use of high-end ingredients, and ongoing development of innovative, market oriented products. These are top priorities for us and we look forward to making a mark for ourselves in the region.”

The high quality LCN products, ingredients, tolerability and the constant development of innovative, market-oriented products make LCN a class of its own. Developed by professionals and recommended by experts – LCN un-taps the greatest retail opportunity for nail polish colors and of course nail care products.