Damas Announces Launch of ‘Orana' Southsea Pearl Collection

Dubai-UAE: 25 March, 2014 – Damas, the Middle East's leading jewellery and watch retailer, has announced the launch of the Orana collection, an in-house high-end pearl brand featuring Southsea pearls offset with diamonds.

Southsea pearls are unrivalled in rarity, quality, nacre thickness, natural luster, size, and value. Larger than the average pearl with an incomparable smoothness and roundness, the Southsea pearls originate from the pinctada maxima oyster. The rarity, preciousness and sensitivity of this type of oyster make the cultivation of these pearls much more difficult, adding to their intrinsic value and natural beauty that lasts for generations.

Anan Fakhreddin, CEO of Damas, said: “The Orana range is extremely elegant with each innovative piece featuring the dramatic Southsea pearls in combination with premium diamonds. Renowned for their blend of transparent luster and unique play of colours, the pearls are cultured in way that ensures minimal disruption to the natural environment. We are delighted to launch the Southsea range today to provide our customers with yet another range of beautiful, premium jewellery.”