Al Noor Training Centre and the UAE's fastest growing online store join forces for an unprecedented initiative

Smiles n Stuff products now available at a more convenient portal for all

Dubai, UAE (February 1, 2014): Al Noor Training Centre for Children with Special Needs has teamed up with online store Tejuri.com for an unprecedented initiative to promote the capabilities of its students and raise further funds for the Centre.

The vocational training units within the centre produce a wide range of branded Smiles ‘n' Stuff products including gifts, home wear, souvenirs and fashion accessories, as well as baked goodies. A wide range of the products are now available through what is the UAE'S fastest growing online store.

Smiles n' stuff is a dedicated retail outlet created to provide an avenue for showcasing the capabilities of the students at Al Noor Training Centre for Children with Special Needs and effectively marketing and selling the products made at Al Noor under one recognised brand. Launched in 2010, the Smiles ‘n' Stuff brand is now making its first entry into the e-commerce platform in order to expand its reach to its customers.

Venturing into the e-commerce market is an important step for Al Noor; it is an important medium in the modern world to reach to a wider audience where time is at a premium. This not only helps communicate a valuable message, it also encourages people with busy lifestyles to extend support to a noble cause and get a quality product in the process. 

Commenting on the initiative, Isphana Al Khatib, Director at Al Noor said: “Through e-commerce we will be able to enhance our ‘reach' in terms of awareness as well as sales. Positioning our products with other mainstream products is a huge opportunity for us. Al Noor sees this partnership as a stepping stone into e-commerce, and we aim to further enhance our growth into similar platforms. ”

Each item is hand-made which means they are limited in produce and cater to the regular lifestyle needs of any consumer; therefore satisfying the needs of a broad market. Al Noor aims to raise awareness about the quality of these products whilst also showcasing the abilities of their students. All of the sales proceeds will contribute to further the welfare and development of Al Noor students.

Visitors can view the latest products catalogue at www.alnoorspneeds.ae/fr/catalogue/sns_catalogue_2013_2014.pdf following which they can order the desired products at www.tejuri.com/en/smiles-n-stuff.