Al Masaood TBA and Total Marketing Middle East ink strategic new distributorship agreement to better serve customers with expanded presence

Abu Dhabi, November 24, 2020 - Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group - a privately held and highly diversified conglomerate based in Abu Dhabi, has revealed the signing of a strategic new distributorship agreement with Total Marketing Middle East (TMME),  a leading lubricant company in the GCC region and an affiliate of Total, a global energy major. The agreement was signed between Salah Adib, General Manager, Al Masaood TBA and Karine Singh, Managing Director, Total Marketing Middle East, in the presence of representatives from both companies.

Under the terms of the new partnership, Al Masaood TBA will serve as an official distributor of Total branded lubricants in the Abu Dhabi and Al Ain. The newly signed agreement proves to be very timely and strategic with both parties combining their industry expertise to further expand their presence in the automotive aftersales market in the UAE. The distributorship agreement will further reinforce the existing partnership that spanned over 20 years between Al Masaood TBA and Total Marketing Middle East.

With the new agreement in place, Total Marketing Middle East is planning to increase its number of oil change outlets in the UAE--reinforcing its position as one of the market leaders and being able to expand its geographical reach in the country. Customers are also expected to benefit from the partnership as they will now have better access to premium quality lubricants.

Salah Adib, General Manager, Al Masaood TBA, said, “We are delighted to further strengthen our partnership with Total Marketing Middle East. It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades. We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.”

Karine Singh, Managing Director, Total Marketing Middle East, said, “Through our partnership with Al Masaood TBA, we were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that. Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after sales service.”