Mindware Inks Distribution Agreement with Mitel

DUBAI, United Arab Emirates, 26th March, 2020 – Mindware, the prominent Value Added Distributor in the Middle East and Africa, announced today the signing of a distribution agreement with Mitel®, a global leader in business communications. As per the agreement, Mindware will market, distribute and service the entire range of Mitel’s cloud and premises-based Unified Communications and Collaboration (UCC) solutions across the Gulf region.

Mitel’s cloud, enterprise and next-gen collaboration applications power more than two billion business connections globally. It is the undisputed leader in cloud communications. The company’s public, private and hybrid cloud solutions have made it the choice of nearly 4.7 million business users worldwide. Mitel is the only brand recognized across the Gartner Magic Quadrants for Contact Centre, Unified Communications and Unified Communications as a Service (UCaaS).

Speaking about the partnership, Mr. Nicholas Argyrides, General Manager - Gulf at Mindware said, “Business communications is the lifeline of any organization today, particularly these (challenging) days, when an organization’s physical premises are typically not the preferred workplace for most of us. Recent research has shown that business professionals spend over half of each working day in communications activities. Needless to add, a company’s communications and collaboration practices and technology immensely affect its productivity. And this, in turn, impacts the organization’s bottom-line.”

“We have been looking forward to working with Mitel since such all-around product range nicely rounds off our portfolio as we add top-class UCC to our offerings. With the current anaemic trends in the market, productivity tools such as those offered by Mitel will inevitably become an integral part of organizations’ digital transformation plans.”

With Mitel looking to increase its footprint in the region, Mindware will provide its more than 2,000 Gulf partners access to the vendor’s solutions. The distributor will also actively seek to recruit new partners having strong capabilities in business software integration, unified communications, cloud computing, mobility, and virtualization. As part of the ramping up process, Mitel will extend full support and conduct training and enablement sessions for the Mindware team. In addition, Mindware will set up a Mitel ‘demo lab’ to enable partners to ‘test drive’ the solutions and get an in-depth understanding of the product technicalities.

With Mindware betting heavily on the Cloud this year, they see a tremendous potential opportunity for the regional adoption of Mitel’s cloud communications offerings. The VAD will be soon be listing Mitel’s cloud solutions on its newly launched cloud marketplace.

Feras Zeidan, Managing Director, Middle East & Africa at Mitel said, “Mitel MEA is honoured to build another growth milestone pillar and sign a regional GCC distribution agreement with Mindware. I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC & CX projects profitably and into the cloud. While working with Mindware’s in-country teams on enablement, fulfilment & post-sale support, our partners & customers will get local value addition, better design services, middleware integration, training and support. In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions & roadmap entry into our software & services world.”

“The Mindware & Mitel partnership in the Middle East and Africa is extremely strategic in terms of executing our strategy for hospitality, healthcare, contact centre & SME/ mid-market. We are creating our go-to-market with Mindware, built around these segments to effectively communicate with partners. Channel enablement, trainings and PoCs will be very instrumental in building strong channel landscape with Mindware for Mitel business,” concluded Asif Khan, Channel Director, Middle East & Africa at Mitel.