HUAWEI launches heart-warming campaign this Ramadan

April 30, 2019 - Dubai

Huawei launched a heart-warming campaign that revisits and reminds people of the old tradition of moon-sighting. With the advent of technology, moon-sighting information is easily available to observers through various channels and media. 

Huawei’s initiative include a campaign that highlights the importance of moon-sighting and the nostalgia of traditions as they continue to be passed down to younger generations. The campaign also sheds light on Ramadan in modern times, celebrating tradition, history and culture.

The video shows moonsighting traditions being passed down to younger generations: after three children are unable to decide on the start date for Ramadan, they bring their doubt to their grandfather. He asks them to follow the old ways and go atop the tallest building in the neighborhood where the children spotted the crescent that announced the beginning of Ramadan.