Home Centre Celebrates 20 years of inspiring homes announcing Arab icon Nancy Ajram as brand ambassador

Dubai, UAE, October 26, 2015: Home Centre, the largest home retailer in the Middle East, is proud to announce the appointment of Arab icon Nancy Ajram as their brand ambassador. This is a special announcement that comes on the occasion of Home Centre’s 20th Anniversary.

Speaking about the collaboration, Médéric Payne, CEO of Home Centre said: “This is an important and exciting year for Home Centre and we are very pleased to welcome Nancy Ajram to our Home Centre family. Nancy shares Home Centre’s key attributes of being born in the MENA region. Her family oriented image makes her perfectly complement a brand like ours. A well-loved celebrity with international recognition, Nancy Ajram is a household name in the Arab world. She truly represents our spirit of celebration which we want to share with our customers through our anniversary year.” 

Nancy Ajram spoke about her association with the region’s largest home brand, “My career has always taken me far and wide, performing across the region and staying long hours out of home. So the one thing that I have always cherished is the sentiment of coming home to my family. Through the many years Home Centre has also reflected this warm feeling of making people love coming back home. I am delighted to be associated with Home Centre, a brand which touches the lives of so many people at a place that is closest to their hearts.”

Nancy Ajram will be seen showcasing Home Centre’s inspirational furniture pieces and elegant accessories in the brand’s global campaign. The singer’s graceful and glamourous appearance, will be reflected in a series of TV, print, outdoor and digital advertisements. This year’s Home Centre catalogue will also feature some of Nancy’s favourite pieces from the brand’s latest collections.