Extending vehicle lifespans at an affordable price – Volkswagen Middle East introduces Value Packages

• Value Packages offer more cost-effective repair solutions for cars four years or older
• Value Packages include specialized parts such as brake discs and pads, wiper blades, dust and pollen filters, silencers, spark plugs and shock absorbers combined with cost of labour

Dubai, 18 May 2015: Volkswagen Middle East is keeping its customers and their cars on the road for longer, while ensuring greater value-for-money, through the introduction of Value Packages.

Value Packages - a component of Volkswagen Genuine Parts® - are now available at dealerships across the Volkswagen Middle East retail network, providing customers of Volkswagen vehicles four years or older with greater choice, flexibility and assurance that investment in vehicle maintenance is in keeping with the age of the vehicle.

Thomas Milz, Managing Director, Volkswagen Middle East, said: “Volkswagen models truly stand the test of time thanks to world-class German engineering. By introducing Value Packages, we can maximize the life span of Volkswagen vehicles at a cost that ensures greater value-for-money for the remainder of the car’s service life.

“Delivering Service Excellence is one of our foremost priorities, we offer Volkswagen drivers greater choice and flexibility in knowing that their vehicles can be maintained to the highest standards at a low cost, even after four years on the roads.”

Volkswagen Genuine Parts^®, developed for Value Packages are built to unique technical specifications and are subject to a stringent development and testing process to guarantee a high quality and durable product range. The lower cost of the range is partially due to adapting the production materials to an older vehicle’s residual value.

The introductory Value Packages line includes silencers, exhaust pipes, dust and pollen filters, windscreen cleaners, starter batteries, brake pads and discs, alternators, spark plugs, wiper blades, shock absorbers and drive shafts for a limited range of models. As the range rolls out across the region, the number of parts on offer will continue to grow.