Coral Beirut Al Hamra Hotel Targets Jordan for New Business

The sales team from Coral Beirut Al Hamra Hotel will be on a 3-day sales trip to Jordan next week to promote the hotel to both the travel trade sector as well as corporate clients in a bid to increase its share of business from the country.

Jordan is among the top three regional markets for Lebanon, accounting for 5.4 per cent of the total 900,000 visitors during the first eight months of 2014 with numbers on the rise, according to the Coral Beirut Al Hamra's General Manager Hartmut Grauel.

"While overall visitor numbers have stabilised recently, the hospitality sector in Beirut and Lebanon in general has suffered in the past few years, and our new strategy is to build stronger relationships in key markets to achieve and improve our sales targets. With a prime location, superb facilities, value rates and fabulous standards of service, the Coral Beirut Al Hamra is the perfect choice for both business and leisure travelers and our aim is to capitalize on our strengths," Hartmut said.