New F&B Concepts Mark Dubai Debut at ‘BOXPARK'

Last Update: Wednesday, March 11, 2015 : 16:33 (+4GMT)

Dubai-UAE: 11 March, 2015 – BOXPARK, an outdoor urban lifestyle concept along Dubai’s Al Wasl road offering a selection of unique retail experiences and quirky dining concepts from around the world, has launched seven new outlets that also mark their debut in Dubai. The development currently hosts 20 outlets, including the recently opened stores that are open to the public, with a further 8 scheduled to open this month.

The new concepts lend themselves to the high-street’s unique personality inspired by functional design and urban renewal projects that combine the finest in modern architecture with the aesthetics of warehouse containers.

The seven debut outlets include international dining concepts, such as the North American gourmet burger chain Big Smoke Burger and Yogurtland, the real choice for frozen dessert fans. Also open are home-grown brands that aim to integrate the region’s cuisine into mainstream menu cards. These include Logma, which serves Emirati/Khaleeji delicacies, Bianca Mozzarella & Co., a bistro dedicated to authentic Italian cheese made fresh, in-store and Studio Masr, an authentic Egyptian diner that specializes in charcoal grill entrees.

BOXPARK, which is the third lifestyle destination by master developer Meraas, opened doors to the public in February 2015, with an eclectic selection of brands showcased for Dubai’s multicultural residents and visitors. The line-up features the Italian gelato store Dri Dri, footwear concept TOMS, specialist women’s biking brand LIV by Giant, as well as The Zoo retailing quirky accessories, and Typo for fashionable stationery, interesting room-bling and other irresistible gift ideas.

For discerning residents and tourists, BOXPARK offers a convenient pit stop to shop at leisure. BOXPARK is a spatial experience that invites and engages visitors looking for out of the ordinary options. With the launch of BOXPARK, Meraas reiterates its commitment to creating unique retail and lifestyle experiences in Dubai and breathing new life to two of Dubai’s important high-street districts - Al Wasl and Jumeirah.

Upon completion, the development will feature 44 retail, restaurant, cafe, and entertainment brands, blending the best of local and international concepts to appeal to the national and expatriate community in the UAE.

BOXPARK is strategically located between Al Safa Park and Emirates Post Office on Al Wasl Road. The development can be accessed from Sheikh Zayed Road, via Safa Park exit towards Jumeirah, and is well connected by Dubai RTA buses.

New Outlets Open at BOXPARK:

Food and Beverage
Big Smoke Burger	Gourmet burger concept, serving hand-crafted, top quality burgers using Canadian AAA Angus beef, fresh chicken and lamb. Features a selection of all-natural toppings, proprietary sauces made in-house from scratch and hand-cut French fries, cooked in trans-fat free canola oil. A specialty that is unique to the establishment is its signature traditional poutine.
Logma	Logma in Arabic means ‘a mouthful’ or ‘small bites’. This newly opened restaurant serves rich Emirati or Khaleeji cuisine. The brand is committed to creating a greater appreciation for a relatively unknown specialty cuisine.
Bianca Mozzarella	Specialty-bistro which serves fresh mozzarella and burrata cheese made daily in-store, in addition to delicious cheese varieties prepared using authentic recipes, brought from different parts of Italy. The concept aims to introduce people to the ‘real taste of mozzarella’ and other authentic Italian culinary traditions.
Studio Masr	Specializing in charcoal grill entrees and authentic Egyptian and Middle Eastern cuisine, the restaurant’s unique variety of recipes include a wide range of perfectly balanced flavours from Egypt, Lebanon, Jordan and Saudi Arabia that create a marvellous medley of grilled and oriental dishes.
Just Salad	A quick-service concept established in New York, Just Salad is a fresh salad brand committed to providing quality, healthy food in a fast, responsible and eco-friendly way. Customers can choose from a chef-designed menu or build their own creations from an impressive line-up of over 75 toppings, which include fresh vegetables, fruits, grains, nuts, proteins, cheeses, and over 30 dressings.
Yogurtland	Yogurtland is the real choice for frozen dessert fans. Yogurtland is passionate about using high-quality ingredients that deliver real ﬂavors to the edge of a spoon. Yogurtland is a real experience – real yogurt from real milk, real fresh cut fruit, real topping choices and real customer service. No wonder.
Grom	Offers traditional Italian gelato made with 100% natural ingredients, only fresh and seasonal fruit; no flavorings, colors, preservatives or emulsifiers of any kind coming from the best cultivators and the brand’s organic farm Mura Mura, situated in Piedmont – Italy.
Operation Falafel	Operation:Falafel is 21st century take on casual falafel restaurants. Enjoy their signature falafel alongside a selection of traditional Levant dishes, such as delicious hummus, tangy fattoush, succulent chicken shawerma & generous portions of manaeesh. The perfect location for breakfast, lunch, light snacks or dinner!

Posted by: APCO Worldwide
Viewed: 9116 times
PR Category: Real Estate & Construction
Posted on: 11 Mar 2015 4:33:00 PM (GMT+4)

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