SPF Realty launches region's first property App for Millennium Square – Meydan project

•    SPF Realty brings to the potential property buyers the best of virtual and augmented reality application.

Dubai - February 26, 2015: SPF Realty, the leading real estate broker in the UAE’s freehold property sector, has launched Millennium Square mobile app, the region’s first-of-its-kind Augmented Reality (AR) application for a luxury residential project. The interactive App will enable customers to experience a complete 3D walkthrough of the project on their smart devices. The App is currently available on Android devices and will be available soon on iOS smart devices as well.

The Mobile App, with three-dimension augmented features and virtual reality mode on it, would be an exclusive platform to provide potential buyers an innovative experience, as they can literally walk through the villa exploring each room and space inside the villa. The app features a series of dynamic 3D renderings and the complete details of Millennium Square-Meydan Dubai, the latest freehold luxury villa project to be developed by G&Co. within the prestigious Meydan Development.

Augmented Reality is the current big thing in social media experience, as the technology integrates digital information with virtual content on top to provide the users an amazing experience. AR on mobile phones or smart devices begins a new era of connectivity between the physical world and digital devices. This opens up a hidden world of additional content in the things the customers see around them.

Commenting on the launch of the App, Mr. Anirudh V Naduvath, Marcom Head at SPF Realty, said, “We are proud to launch the region’s first 3D augmented Mobile App for Millennium Square Meydan Dubai. With this, we bring to the potential property buyers the best of virtual and augmented reality application, which is dedicated to the real estate industry. The customers can watch the Millennium Square project coming alive right on their tab or smart devices. They can also take a virtual walk through the Millennium Square project and decide on their dream property.”

“We developed this Mobile App to enhance the value for our customers as a meaningful connection with them using the advanced mobile technology. The App gives us a competitive edge, differentiating us from many of our competitors. Mobile Apps for realty sector projects are gaining momentum in the global market as this technology enhances the luxury property experience of the customers. Property developers and service providers are turning to mobile technology with custom-branded App solutions to interact with their customers on service offerings. Prosperous buyers today expect their property investment to have a technology component, and the easiest way to exceed that expectation is to have a feature-rich Mobile App,” he added.

“On Millennium Square App, the customers can simply open the application, point their device to on top of the AR trigger image, or can switch to the virtual view mode by clicking on the virtual reality button to have an amazing augmented reality experience. The users can also download image markers and location map from a link provided on it. The villas can be explored through a unique virtual reality interaction that features 360 Views with Pinch, Drag and Touch inputs; 360 Degree Tours with Touch and Gyro inputs; and the real-time walkthrough with Virtual Joysticks. The App also provides detailed information about the developer and the Millennium Square project, with interactive space for scheduling appointment with the SPF Realty sales team,” Mr. Anirudh elaborated on.

Millennium Square is the region’s first semi-detached villa project, located in the heart of the prestigious Meydan City Dubai. The project, which is valued at US$ 760 million, features the very best of international architectural designs and the finest of exclusive suburban living features. The project mainly targets property-seekers looking forward to live in exclusive surroundings with breathtaking nature.