Kansai paint introduces premium luxury paints with active benefits at the big 5

Japan's largest and most progressive manufacturer introduces innovative technologies that are designed to reduce carbon footprint and kill bacterial growth

Dubai, November 17, 2014: Kansai Paint, one of the global leaders in the paint and coatings industry, today showcased a range of innovative products featuring cutting – edge technology with Active Benefits at the region’s largest construction show, The Big 5, being held at the Dubai International Exhibition and Convention Center, Dubai until November 20, 2014.

With a 100 year heritage and over $60 million committed to coatings research each year, Kansai Paint has led the development of products that excel in both beauty and function. Their extensive range of premium luxury coatings come to life through a full palette of colors and textures that have been introduced to sustain and nurture the natural essence of the world. The paints developed by Kansai feature Active Benefits that can help reduce building temperatures and even kill disease-spreading bacteria. Their extensive range of premium luxury coatings is available in over 1,500 Inspired Colours, introduced to sustain and nurture the natural essence of the world.

Commenting on the product range, Mr. Syed Ameer Hamza Hasan, CEO, Kansai Paint Middle East, said: “Kansai’s legacy spans over 100 years of trust, quality and innovation. At the heart of our vision is the promise to make a beautiful environment easily accessible to every customer. At Kansai Paint, we invest heavily into R&D to develop products that are friendly to the environment with a strong focus on sustainable practices.”

“We are very pleased to participate at The Big 5 construction show. As the region’s largest event for the construction sector, The Big 5 offers a great forum to interact with like-minded individuals and organizations that concur to do things differently, and effectively,” he added.

From washable, stain and scratch-resistant paints for homes, to anti-microbial paints that can kill disease-spreading bacteria in hospitals, bathrooms and children’s bedrooms, Kansai’s coatings solutions are engineered to meet a wide range of functional needs.

The four key innovations being showcased at The Big 5 include:

•    ACTIVECOOL™ TECHNOLOGY – Creating a world with zero carbon footprints.Part of Kansai’s Neoshield range of exterior paints, the ActiveCool formulation helps reduce a building’s carbon footprint by up to 40 per cent. The formulation is developed with binder technology designed to reflect infrared rays from sunlight effectively, thereby reducing surface temperatures of buildings, air conditioning costs, and CO2 emissions.

•    ACTIVESILVER™ TECHNOLOGY - Creating a world without disease.
Featured in Kansai’s Wallscape range of luxury emulsion paints for home and professional use, the ActiveSilver technology can kill disease-spreading bacteria by up to 99.99 per cent, coming to the rescue in curbing fungus, mould and disease spreading germs. Especially useful in kitchens, bathrooms, children’s bedrooms and even hospitals, ActiveSilver utilizes binder technology with silver ions suspended in the actual paint film to ensure quick-acting, long-lasting protection against disease spreading germs and microbes.

•    ARTISAN CASA - Creating a world of glamour
The Artisan Casa selection embodies the very essence of beauty, distinction and glamour. Designed to create spaces that bring dreams to life in every home, each product in the Casa range presents a unique mood: bold eminence, refined elegance, sophisticated glamour or friendly warmth.

•    ARTISAN VIERO - Creating a world of sophistication
The Artisan Viero range offers sophisticated finishes developed for bespoke lifestyles, creating an emotional journey dedicated to those who plan and interact with space. Using lime-based solutions, these natural products provide long-lasting, elegant finishes that are environmentally-friendly and ideal for smooth, well-prepared masonry surfaces and flooring.