The Body Shop: New Launch Red Musk™ Fragrance

NO FLOWERS – JUST A BOLD BLEND OF MUSK AND SPICE

Dubai 29 September 2014 - Ready to spice things up? Discover the hot NEW Red Musk™ collection, an intensely different feminine fragrance that is heating up the perfume establishment with its smouldering blend of spiced musk with hot notes of pepper, cinnamon and tobacco – and no flowers.

The scent adds a red-hot new note to the bold fragrance history of The Body Shop. In 1981, the brand pioneered the iconic White Musk® range: the first fragrance with man-made, cruelty-free musk. The Body Shop broke the rules rather than using the perfume industry’s standard ingredient gathered from deer, and shaped the future of scent in the process. Today, the Red Musk™ collection is set to continue this history of challenging convention, by turning up the heat on the codes of feminine fragrance. 

Available in-store on September 25th, Red Musk™ fragrance will launch with eau de parfum (100ml AED295; 60ml AED199) and perfume oil (30ml AED90) for an alluring introduction to the collection.  

ASK THE EXPERT: MASTER PERFUMER CORINNE CACHEN

Q. What inspired you to make an all-spice fragrance?
A. I wanted to create a fragrance that wasn’t the typical ‘girly girl’ scent - I wanted to change the rules of fragrance. Instead, I used the sensuality and the warmth of spices blended with musk to approach femininity differently.
 
Q. Why did you pick pepper, cinnamon and tobacco?
A. I used pepper for its sharpness and because it contrasts beautifully with the warmth of cinnamon. I chose tobacco because it gives the entire fragrance a soft touch of addictive warmth.

Q. Did you create the scent with someone in mind?
A. When I created this fragrance I was inspired by the movie ‘High Heels’ by Almodovar. Almodovar is known for his movies starring women and he often uses touches of red in his films to represent their dramatic sensuality.

As one of the first feminine fragrances with no floral notes, Red Musk™ fragrance is our most unconventional scent to date. Discover the notes:

Top

Gathered from pepper plants, the sundried pepper fruits are steam-distilled to preserve their biting scent. The addictive note adds a sparkling dimension to the fragrance. 

Heart

A known aphrodisiac, cinnamon is used in perfumery for its versatile depth. Its sweet yet savoury scent is intriguingly irresistible. 

Dry-down 

Almost exclusively used in male fragrance, tobacco accord is a contemporary classic. The smoky note gives the base a mysterious allure that is impossible to resist.