Mojave Ghost, the new fragrance from Byredo, now at Paris Gallery

[Dubai, September 25, 2014] The Mojave Desert, a vast prehistoric landscape spanning south-eastern California, southern Nevada, south-western Utah and north-western Arizona. An immense expanse of climatic extremes taking its name from the Native American term for ‘beside the water’. The soulful beauty of the Mojave Desert is as comforting to many as it is hostile to others. In this xeric wilderness trees and vegetation more ancient than many civilizations defy conditions that prey on human vulnerability.

The ghost flower is a rare species that dares to blossom above this baked, hard ground. Its pale almost translucent petals suggest a delicate, fragile state, yet this wondrous plant lives where life seems all but absent. Its ethereal appearance belies its strength and nature.

Despite its arid surroundings and inability to produce nectar, the ghost flower, or Mohavea confertiflora, maintains it’s perfect, majestic beauty and thrives year after year. In an astonishing feat of ingenuity, the flower uses mimicry to attract the pollinators of a neighboring plant species by developing markings that resemble those of a female bee genus attracted to its subject and duping the male bee into following suit. This moving human-like behavior and captivating tale of survival lies in the foundation that inspired Byredo’s latest perfume ‘Mojave Ghost’, an homage to this most bewitching flower. Mojave Ghost is available at Paris Gallery stores in UAE.

A woody composition with a light and graceful character that slowly discloses its true intensity. Heady top notes of musky Ambrette combine with sweet, fresh Jamaican Nesberry. Delicate, powdery Violet then unfurls to reveal soft, lingering Sandalwood brightened with fresh Magnolia. Finally warm Chantilly Musk rounds out a base of crisp Amber and elegant Cedar wood, leaving the spirit of Mojave Ghost to linger on the skin.

Notes:
Top: Ambrette, Jamaican Nesberry 
Heart: Violet, Sandalwood, Magnolia
Base: Chantilly Musk, Crisp Amber, Cedar wood

Retail price: 
Mojave Ghost, 50 ml. AED 590.
Mojave Ghost, 100 ml. AED 880.