Hommage officially open their Flagship operations in Dubai

DUBAI, United Arab Emirates, September 2014: HOMMAGE Atelier, have officially opened their Flagship mens grooming salon in Dubai this week. Located in the heart of The Dubai International Financial Centre at The Marble Walk. Hommage DIFC is in line with their international outlets in London, Paris, New York, Melbourne, Hong Kong and Frankfurt, offering state of the art salon and spa services.

HOMMAGE was created by CEO Tom Wilscam and renowned European industrial designer and co-founder Wolfgang Joensson who originally designed the Monaco Shave Set; the beauty of this set is rivaled only by its performance. The Monaco famously became the founding expression of HOMMAGE and a unique experiential brand was born.

HOMMAGE products and select HOMMAGE treatments have been available in high end prestige Hotel Spa’s the Middle East for the past few years. As part of their initial brand awareness HOMMAGE partnered with select exclusive spas around the world to bring unique masculine treatments for the modern gentleman into their transformative environments. 

Tom Wilscam, CEO HOMMAGE: “The Middle East is a very strong market for us due to the grooming trends already in place, The United States has the lowest percentage of male spa-goers, but while the trend is lower in the U.S., it appears to have taken off in other countries. Asia is where you have the highest percentage of male spa attendance. In the Middle East, treatments and regular shaves are extremely popular among Arabic men. Men worldwide all have similar challenges with grooming and can benefit from learning about treatments and best practices in men's grooming. It's about the art of combining this modern technology with many of the ancient traditions found in spa treatments gathered from across the world”

HOMMAGE Grooming Ateliers are the next evolution of bespoke grooming experiences. The Ateliers are designed as modern, masculine environments in which discerning gentleman may relax and recharge. With a team of experts hand selected from around the world,

HOMMAGE have groomed celebrities like Alex Miraz (Twilight the Movie and CSI New York), Joseph Fines (Hercules 2014 and Award Winner of Shakespeare in Love), Josh Hartnett, Actor Anthony Hopkins, Racer Jeff Gorden, to Dignitaries like Prince Mansour of Saudi Arabia, Politicians such as Michael Bloomberg and CEOs like Richard Plepler of HBO and the famous author Gore Vidalfor for their shoots, new styles, new looks and the red carpet.