Mohsin & Saleh launches Europe's top hair brands in the UAE

Gone are the days of unruly, dry, dull hair!

Dubai, UAE – 11th September 2014 – Say hello to healthy beautiful locks all day all night with Europe’s top hair brands Kebelo and Swell. Brought to United Arab Emirates (UAE) by Mohsin & Saleh, your mane will look more stylish, manageable and full of life.
Mohsin and Saleh, the exclusive distributor of the finest internationally-acclaimed professional beauty brands in the entire GCC and neighboring countries - Iran, Pakistan, Afghanistan and India, has unveiled the talk of the town hair care brands – Swell and Kebelo – in the region today. Celebrity hairdresser, David John, graced the private launch by sharing the ultimate secret in amplifying the beauty of your most precious crowning glory.
Held in an atmosphere with all things pretty, the event was well-attended by UAE’s beauty and fashion editors and bloggers. Some of them had their hair taken cared of by David himself and others were given appointments.

The company is focused in providing the hair-conscious clientele of UAE beautiful, frizz-free, healthy and shiny hair by supplying high-quality beauty and hair products. Ensuring that they provide the best in class products and services, Mohsin & Saleh is dedicated to educate hairdressers the right care, style and solutions for their customers and round the clock approachable customer service as well.

“UAE’s beauty and personal care industry is booming in the region. We’ve seen a great potential in the market for hair care products. Based on Euromonitor, the Middle East and Africa region registered sales of $24.2billion. Thus, we have decided to introduce the best products available in the market - Kebelo and Swell” stated David John, Brand Ambassador and Head of Education of Mohsin & Saleh.
Kebelo and Swell hair care lines and solutions are the vanguard of creative hair care technology. Designed to address the most common hair problems such as frizz and fine, limp thinning hair, the naturally sourced products concentrate on targeting those concerns delivering remarkable result. 

Kebelo, The Foundation of Beautiful Hair, has a unique, three-step smoothing treatment that simply leaves the hair beautifully frizz free and completely manageable for one hundred days.

The Kebelo ADVANTAGE smoothing system takes three simple steps: cleanse, treat and maintain. Using Kebelo pioneered carbocysteine hair technology that allow the treatment to support, strengthen and revitalize each strand from within, weak dull, frizzy, unhealthy hair is transformed to beautiful smooth locks filled with bounce and volume.

The new ADVANTAGE treatment takes only 1 hour to achieve and lasts for 100 days, and you can get a colour straight after.
Swell, the breakthrough hair card brand, is a complete system that creates beautiful shiny healthy hair, eradicating needs for gels, mousses etc. The brand is winner of Beauty Shortlist Award in 2014. It introduces three-step Swell System to bring volume and life to fine, limp and thinning hair.

1. Immediately adds volume
2. Stimulates hair follicles to create improved stronger growth (by up to 93%)
3. Reduces hair loss

Swell’s 3-step system of Advanced Volumizing Shampoo, Advanced Volumizing Conditioner and Root Nutrient Complex is designed to be used at every hair wash and is complemented by a treatment, the Advanced Volumizing Masque, and by the Ultimate Dry Shampoo which extends styling and adds additional volume.