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Highlights its reliable training system- MYZONE that helped burn over 100 million calories in 6 months
UAE, 2014: In the lead up to the World Heart Day celebrations on September 29, 2014; Fitness First Middle East, the world's leading health and fitness club chain owned and operated under license by Landmark Leisure and Hospitality Services Ltd, reveals overwhelming results, health benefits and testimonials of its MYZONE users.
Barely 18 months since its launch in Feb 2013; MYZONE, an innovative heart rate based system, has swiftly climbed popularity charts among members for its cutting edge technology in monitoring physical activity accurately and conveniently. A tool that acts as a motivator to push gym goers' to their limits; MYZONE helps achieve fitness goals with discipline, thus enhancing exercise regime to help reduce cardiovascular risks. MYZONE, a path-breaking tool to measure, track and review progress; records real-time measurements of indicators such as the effort applied. Effort measured in MYZONE Effort Points (MEPs) accumulates for every minute of activity the user expends based on the maximum heart rate. The device also calculates calories burnt and the duration of each workout session. Recorded statistics divulge that total MEPs for the first 6 months of this year (from January 2014 to June 2014) highlight some interesting figures. There are currently 6,683 MYZONE users who have achieved a commendable 24,221,801 MEPs and total calories burnt were an impressive 103,798,474.
Simply put, in six months, one member achieved over 3,624 MEPs and burnt over 15,531 calories - which is equivalent to the amount found in 43 cheese burgers or caesar salad servings. The same amount of calories would be found in 10.8 medium pizzas or 196 large eggs. In comparison, the group burnt calories found in 72,082 medium pizzas.
Reiterating the importance of cardiovascular health; Steven Gillespie, Fitness Manager, Fitness First, Motor City, said, “Direct correlation between exercise and cardiovascular health is as blatant as the results by the lack of it. A methodical routine in physical exercise helps achieve increase in exercise tolerance, healthy balance in body weight and blood pressure, reduction in bad cholesterol and increase in good cholesterol and improvement in muscular function and strength. One of the key benefits of cardiovascular training is that it improves the condition of your heart, plain and simple. Alongside maintaining heart health, cardiovascular training also has a significant effect on the body's metabolism. The higher the intensity of the cardio workout, the more the noticeable difference in metabolic rate and post exercise oxygen consumption (EPOC), that's key for everybody serious about losing body fat. However all of this doesn't suffice. An indicator that works along with you while you exercise to notify results, record heart rate activity, signal recovery session and a motivator that encourages you to test your limits is also of equal importance. Here's where MYZONE, the revolutionary exercise tool stands successful as the ultimate workout partner and motivation tool to guide you through an effective workout via right heart rate training zone to produce desired effects.”
“MYZONE was the answer and huge missing link in my exercise that not only made me aware about the way I exercised but also bought discipline to my workout schedules, calorie count and overall weight management”, recorded Usha Shah, winner of MYZONE MEP Challenge and member of Fitness First, IBN Battuta Mall. Not only does MYZONE calculate heart rate and exercise intensity in five different colored zones, each indicating different levels in physical activity but also provides accurate and real time training results to help you plan your training cycles effectively. A tool that enhances fun with exercise, a personal color-coded guidance and motivational feedback; MYZONE lets your heart do the talking to help achieve your health goals. “Ultimately it's all about accountability and structure. The MYZONE feedback via the screen (real time) and email (post workout) tell you whether you are working out effectively via heart rate percentage, calorie burn and MYZONE Effort Points (MEPs). For best results, combining this with a certified personal trainer or MYZONE coach also guides you in terms of exercise selection and technique in order to maximize your workout output” added Steven Gillespie.
Taking concrete steps towards a CSR effort to mark the occasion of World Heart day, Fitness
First will allow non-members access to their clubs on 29th of September to encourage people realize the importance of fitness for a healthy heart and a healthy lifestyle. The idea behind this purposeful initiative is to inspire non-members to work-out and expose them to the benefits of exercising. Allowing a first-hand experience to acknowledge the wonderful feeling after a single workout, this initiative is offered keeping in mind the opportunity to non-members, to adopt an active lifestyle. Non-members can enjoy all facilities for the day for FREE by simply visiting the website www.fitnessfirst-me.com, and downloading a 1-day World Heart Day guest pass, which will allow them access to appointed FF clubs in the Middle East. (Excluding FF Community and Platinum clubs.) Terms and conditions apply.
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