KLAFS Opens World Class 400 Sq Meter Showroom at Dubai Healthcare City

• Complements Company’s Strategy to Set up Middle East Headquarters in UAE
• Showroom KLAFS’ Latest Innovations in Saunas, Pools, and Spas

Dubai-UAE: 19 May, 2014 – KLAFS, global market leaders for saunas, pools and spas, today held the opening ceremony of its first 400 square meter showroom in the Middle East showcasing latest innovations in the sector.

Located in KLAFS’ newly set up headquarters at Dubai Healthcare City, the showroom will facilitate the brand to offer increased accessibility to its globally acclaimed sauna and spa facilities that are scientifically proven to provide holistic health and wellness benefits.

The opening ceremony was conducted in the presence of H.E Dr. Mohammad Salim Al Olama Undersecretary at Ministry of Health, Marwan Abedin Chief Executive Officer, Dubai Healthcare City and Stefan Schöllhammer, Global CEO, KLAFS. A number of specially invited guests and media representatives also graced the occasion.

Commenting on KLAFS’ choice of Dubai as its operational hub in the Middle East, Stefan Schöllhammer, Global CEO of KLAFS, said: “The UAE has consistently encouraged innovation and investments that deliver upscale urban living to residents and tourists. The enabling environment and competitive advantages that the UAE offers to emerging as well as established global businesses influenced our decision to base our regional headquarters in Dubai.

“Leveraging our world-class product innovations to promote the concept of mental and physical well-being, KLAFS Middle East will extend limitless benefits to individuals, as well as the hotel, hospitality and the resort sectors. We aim to roll-out our world class portfolio of global innovations across the region in a phased manner as part of our priority to cater to the demand for contemporary wellness facilities.”

Schöllhammer added: “Dubai currently boasts 82,000 hotel rooms, a number set to increase by nearly 67% by 2016 as the emirate steps up its ambitions to attract approximately 20 million visitors annually by 2020. In anticipation of this unprecedented growth scenario, we believe this is the right time to consolidate our presence in the region.”

KLAFS currently caters to more than 150,000 clients worldwide across the domains of luxury hotels, fitness clubs, swimming centers and high-end villas. KLAFS Middle East will specifically aim to redefine the region’s spa and sauna industry extending beyond luxury and well-being to offer therapeutic benefits.

Montaser Al Kuzbari, Chairman and CEO of KLAFS Middle East, said: “Medical tourism in Dubai is poised to reach AED40 billion in 2015. With people in this urban metropolis increasingly seeking niche health and wellness products, our headquarters at Dubai Healthcare City serves as an ideal location retailing the latest innovations in the sector. We look forward to delivering our exclusive and globally acclaimed KLAFS wellness experience to discerning customers in the UAE and the wider region.”
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