ARWA - The Rose of the Gulf becomes new L'oreal Paris Spokesperson

L’Oreal Paris Middle East is delighted to announce that singer and TV host Arwa has joined the team of prestigious women representing the brand L’Oréal Paris. Arwa is one of the most beloved and respected entertainers in the Arab world and is often referred to as the Queen of Yemen or the Rose of the Gulf.

"Arwa’s versatile personality, multiple-faceted talent and beauty have made her a true icon and inspirational figure for millions of women in the Middle East. We are very honored to welcome her to the L'Oréal Paris family of exceptional spokespersons," said Cyril Chapuy, Brand Global President of L’Oréal Paris.

“Growing up, I always admired L’Oreal Paris for its glamour and ability to empower women, and could never have imagined that one day I would become a L’Oreal Paris Woman myself,” declared Arwa. “I feel so privileged to be given this honor and to be in a position where I can be a positive role model for women in the region, have them believe that they are worth it and to encourage them to be proud of their achievements without compromising family or career.”

Born in Kuwait of Yemeni and Egyptian origins, Arwa exudes strength and character through her ongoing and enduring commitment and hard work. An architect graduate, Arwa had a true passion for singing and entertaining, In fact, Arwa launched her first album to much acclaim in 1999, followed by three further hugely successful albums. She then turned her attention to TV, launching her career as a host on MBC in 2009 when she became host for the popular entertainment television show “Akher Man Ya'lam”. A year later, she received a Golden Award and garnered acclaim for the show at the “Khalji” radio and television festival. This success was swiftly followed in 2011 with the launch of another weekly show with MBC, “Nawaret”, which has seen her stardom continue to rise.

“Arwa is the true essence of what makes a Female Arab icon. Her engaging personality, true charisma, passion for life and undeniable accomplishments has made her an inspiration for women across the region. We are thrilled to welcome this exceptional woman and young mother to our brand,” said Laurent Duffier, General Manager – Consumer Products Division & L’Oreal Paris, L’Oreal Middle East.

As a new L'Oréal Paris Spokesperson, Arwa joins Julianne Moore, Freida Pinto, Eva Longoria, Blake Lively, Lara Stone, Ryan Reynolds, Laetitia Casta or Jane Fonda.