Turn your shopping into gold this DSF

at Arabian Center and Lamcy Plaza

• 24 lucky shoppers to win 2 kgs of 24-carat gold from January 2nd to February 2nd.
• Arabian Center to host a spectacular, month-long Thai extravaganza.

Dubai, 2013: This Dubai Shopping Festival, it's the Midas touch waiting to work its magic at two of Dubai's leading shopping and entertainment destinations -- Arabian Center and Lamcy Plaza. Whatever be the weather outside, it will be raining 24-carat gold at these two prominent Dubai landmarks, courtesy of a joint Gold promotion starting 2nd January and running until 2nd February.

In keeping with DSF's festive spirit to convert shopping trips into extra rewarding experiences, shoppers at both Arabian Center and Lamcy Plaza could win up to 2kg of 24-carat gold over four DSF weeks. Against a minimum purchase of AED200, shoppers at each destination will be entitled to raffle coupons that would give them automatic entry into weekly draws at both malls. While the first 2 winners at each mall would take home 100gm of 24karat gold, a third winner – again at each mall – bags 50gm of 24 karat gold. There would therefore be 6 winners across the 2 malls sharing 500gm of gold each week, making it a total of 24 lucky winners sharing 2kg of gold over 4 weeks of the promotion.

However, it's not just the shopping bonanza that will make Arabian Center and Lamcy Plaza the talk of the town this DSF. Each mall is being uniquely and tastefully decked up to welcome its patrons. When it comes to providing a treat for the senses, Arabian Center has packed a punch this DSF, with an extravagant celebration of Thailand on the cards. The entire mall will be decked up with the exotic banners, festoons and lanterns ringing in an authentic Thai ambience. Exhibitors will showcase a rich ensemble of Thai handicrafts, clothing, cosmetics and culture. Besides, a host of artistes from every nook and corner of Thailand are being flown in to present 18-20 myriad forms of visually appealing dance and martial art performances each day of the month-long Thai fest coinciding with DSF.

Lamcy Plaza too has a spectacular entertainment schedule, which will revolve around a gold theme. Ubiquitous by their presence will be gleaming golden statues depicting heroes from Greek mythology with a view to giving visitors a taste of Greece's glorious past. Adding zest to this year's DSF at the mall is a stellar entertainment lineup comprising performances by, Glen Perry's Music Institute and the Harmony Music Institute along with the colourful slinky show. Besides, Ronald McDonalds will be at hand to regale children with games, activities and photo opportunities galore. And if that's not it, the talented drummers will showcase a spectacular performance for the audiences at the mall.  Mr. Tim Jones, Chief Operating Officer, Arabian Center & Lamcy Plaza says, “Continuing the tradition of promotions that have received great visitor response in the past, Arabian Center and Lamcy Plaza are pleased to announce yet another fabulous promotion to make the Dubai Shopping Festival a great reason to come out and sh
op. And that's not all. The unique cultural offerings and spectacular entertainment galore at both our malls promises to make shopping a truly memorable and rewarding experience for our valued visitors.

The golden mantra this DSF at both Arabian Center and Lamcy Plaza is -- convert your shopping into brilliant gold winnings while grabbing some irresistible deals along the way. As a golden bonus, there's top notch multi-themed entertainment specially tailored by each destination to put everyone in good cheer.