FORCE 10, A WIND OF BOLDNESS AND CREATIVITY THAT NEVER FADES

To mark both its 90th anniversary and the 60th anniversary of its icon, Maison FRED is expanding its iconic Force 10 collection with three new radiant and feminine creations.

Thanks to its unique design, the Force 10 collection blew a breath of bold and modern spirit into the jewelry world, adorning men and women alike. Inspired by Fred Samuel's love of the sea and sailing - a passion which he passed on to his sons - this bracelet combining a steel cable and yellow gold buckle soon came to embody the universal values of courage, determination and going beyond your limits. A symbol of the inner strength within us all, Force 10 also illuminated The Sunshine Jeweler's contagious sunny spirit, radiant energy and joie de vivre. A legacy that the Maison carries forward with passion and shines today through three luminous new creations.

Unveiled in 2025, the Force 10 Rise collection draws on the essence of its Force 10 icon with a reinvented aesthetic. Now side by side, the iconic cable and buckle combine to form a new motif, highlighted with a row of diamonds. Available on a ring and necklace, today it adorns a new sliding necklace for an element that is equal parts precious and playful. Featuring an invisible mechanism, its long chain can be adjusted to suit the wearer's desires and the ends can be played with to create a perfect geometric or graphic, asymmetrical aesthetic. This feminine necklace, crafted in yellow, pink or white gold, nestles in the hollow of the bust or gracefully illuminates an open back. Imbued with elegance, it can also be worn as a duo alongside the original Force 10 Rise necklace.

Force 10 Precious Small earrings in yellow gold and half paved with diamonds
Force 10 earrings in yellow gold and diamonds

Since its birth in 1966, Force 10 has inspired infinite variations at FRED. The cable and buckle pairing lends itself to all styles and formats, including the very finest pieces in the Force 10 Precious Small collection. This mini version enhances the modern appeal of the piece of jewelry to provide a youthful edge. Alongside its ultra-delicate rings and stackable necklaces and bracelets, Precious Small heralds the very first hoops in the collection. Available in all three types of gold, the cable is transformed into a hoop and coordinates with a semi-pavé diamond-set version of the buckle. Radiant earrings that can be worn freely to let your determination and joie de vivre shine.

An infinite source of creativity, the Force 10 buckle is the centerpiece on a pair of pendant earrings. Crafted in yellow gold and entirely paved with white diamonds, it brightens everyday moments. Infused with this elegance, it combines with any look both day and night to add an extra-bold touch.

For 60 years, the timeless Force 10 icon has shone beneath the warm glow of FRED, The Sunshine Jeweler. In keeping with its history, these new creations shimmer like precious fragments of eternity. The expression of bold, free and ever-more-radiant femininity.