Italia Independent Sunglasses Brand Launches in the Middle East with the Rivoli Group

Lapo Elkann, President of I-I and Andrea Tessitore, CEO, Joined Rivoli Group Managing Partner Ramesh Prabhakar At Official Launch Event at Rivoli EyeZone in Dubai Mall

The must-have Italian range of eyewear worn by fashion leaders and celebrities is now available at Rivoli EyeZone and Magrabi Optical

Dubai, 10th October 2013: Lapo Elkann and Andrea Tessitore have officially launched the famous trendsetting eyewear Brand Italia Independent with the Rivoli Group, one of the region's largest distributors of luxury lifestyle products and high fashion, in Dubai Mall.

Lapo Elkann and Andrea Tessitore were joined by Rivoli Group Managing Partner Ramesh Prabhakar and Group General Manager Uday Shrikantia to officially introduce the Brand at the Rivoli EyeZone store on Thursday 10th of October.

Italia Independent eyewear is now available at Rivoli EyeZone and Magrabi Optical outlets across the Middle East.

Andrea Tessitore - CEO of Italia Independent said: “We are very proud to announce the official launch of Italia Independent here in the UAE with a prestigious partner as the Rivoli Group. The UAE has become an important destination in the global fashion scene. This region appreciates fashion and style and we are bringing a unique and distinctive product, which blends tradition and innovation”.

Announcing the new distribution deal, Rivoli Group General Manager Uday Shrikantia added: “We are delighted to announce that Rivoli is now the exclusive distributor of one of the most exciting and innovative eyewear brands in the region. In addition, we are pleased to have Magrabi as our partner across the region. The brand's modern and refreshing interpretation of classic styles represents a philosophy that is committed to producing creative styles for independent people, hipsters and trendsetters.”

Italia Independent will also be retailed by Magrabi Optical across all their stores in the Middle East. Mosaad Dawood – the Buying and Merchandising Director for Magrabi Retail said: “Magrabi Optical is very happy to have on board a creative and stylish brand like Italia Independent. It is a great product for our customers and we are positive that it will be very well received across the Middle East.”

The Capsule Collection created in collaboration with Karl Lagerfeld which was recently unveiled in Paris is amongst the many goals that Italia Independent has recently achieved. This is an important recognition of work that I-I has accomplished over the years in terms of innovation and product development. Karl Lagerfeld's passion for the brand is a true reinforcement of the velvet range of eyewear launched in 2009.

Italia Independent is a creative and stylish brand for independent people that blend fashion and design, tradition and innovation. I-I updates Made in Italy by revisiting the classic icons, operating in the eyewear field and creating lifestyle products belonging to different sectors, exporting the Italian style into a global world.

To find out more about the Italia Independent range of eyewear visit your nearest Rivoli EyeZone or Magrabi Optical store where a team of well-trained sales staff will be able to assist in finding the perfect style to suit the most fashionable eyewear around the Gulf.