ICONIC trend guide for AW'13

Each season brings with it fashion that gives your wardrobe a constant makeover and this Autumn/Winter get intrigued and a little more obsessed with fashion at ICONIC. Get ready to swirl your way into the season with hot new looks and key trends. From statement dresses and coats to boy-friend chic to grunge the collection encapsulates everything needed for the season. Beautifully made catwalk inspired pieces stem from trends like pretty florals, leopard prints, graphics, camouflage and tartan merging into a season of classics reinvented with a more heady and individualistic streak.

This season women wear at ICONIC will showcase trends like Minimal Sport Luxe, 1940's Glamour and Punk grunge. Sport Luxe will blur the line between masculine and feminine and highlight minimalism in fashion. Structured, oversized pieces and rounded silhouettes are key pieces for this trend. Winter whites, opulent gold and silver symbolize the 1940 trends. Statement coats are wardrobe essential. Teamed with stilettos, boots or ballet flats and statement accessories, contrasts set the flavor and fashion gets edgy for women. The Punk Grunge look is taking over with its ‘90s-inspired edgy attitude with zips, chains, vinyl, leather and studs adding a rebellious edge to any look with minimal effort.

The ICONIC winter 2013 collection brings forth key trends for men. Fashion, being just a guide to the general mood and the social context, chose to express a positive outlook in terms of very commercial minimalism, and some unconventional treatment of classic styles.

Inspired by New Realism, a modest and humble style appears that is enhanced by richness in colors and prints. Themed Fine Harvest natural earthy colors, textures and graphics connect with the heritage outdoor look and highlight the trend.

These trends are translated into key shapes of the season which include micro print shirts, relaxed soft blazers, velvet blazers, classic waist coats and clean fashion bomber jackets to build a rich clean look. Quilted shirts and jackets, Hoodies, gilets, Sherpa jackets, corduroy shirts, duffle knits, turtle neck sweaters are few important shapes which will complete the menswear winter wardrobe. Tones of winter berries combined with shades of petrol and midnight blue are paired with classic earthy neutrals. A touch of metallic gold adds to the festive mood, while micro geos, foulard flavors, polka dots, baroque wall paper patterns, surreal graphics, revised camouflage, and winter tartans highlight prints and graphics for the season.

ICONIC Kids is not far behind as we weave a dreamland of fantasy in your kids wardrobe with shades of navy, green, red, grey and beige for boys and candy pink, soft blue, cherry red and Indigo for girls. Available in pure cotton and cotton blends and French terry with hints of denim and chambray tees, polo's, check shirts, dungarees, color block sweaters and varsity jackets are key staples for a boy's wardrobe.

A mix of modern and classic styles ICONIC explores the combination of diverse looks of Autumn Winter with a wardrobe choice of plentiful. The collection hit the stores starting September 20, 2013 so put your best foot forward and be ‘Fashion Different'