Bags of Style by Poupée Couture

October 2013 : Poupée Couture is a luxury fashion accessories brand, renowned for its inspirational designs that reflect its Arab roots with an international appeal. Designer Roula Ghalayini's outstanding style and stellar designs have set Poupee Couture a class apart in the Middle Eastern fashion industry.

The literal translation of “Doll” in French, Poupee Couture integrates the fierceness of a modern woman with hints of the quintessential modesty of a lady. After receiving media attention from fashion bibles such as Vogue, InStyle UK and Grazia Middle East among many others, Poupee Couture is one of the first Arab fashion brands to be recognised around the world. The product lines range from Handbags, Jewellery and Home accessories that radiate the brand's modern yet classic appeal. Roula is one of the most talked about designers at Dubai's Fashion Forward this October, showcasing her upcoming ‘Vertigo' Jewellry collection at ‘The Garden'.

Brand Concept:

The Poupée or Doll element in the design concepts stem from mocking the stereotypical “doll” with an austere approach towards the craftsmanship. Poupée Couture designs usher into an era of bringing fashionable essentials for independent women of substance.

This luxury accessories brand resonates with the woman who settles for nothing less than perfect. Like the many roles of a woman, every Poupée Couture accessory offers an element of surprise with their unique combinations of Arabesque metals, colours and geometric forms. Using the unparalleled and endangered skills of expert artisans for creating every masterpiece, the designer aims at enriching all designs with innovativeness beyond imagination.

Designer:

Roula Ghalayini, the creative genius behind the distinctive brand, demonstrates her eastern and western influences through her designs. Born in Lebanon and raised in Canada, her artistic forces led her to a career as an Accessories Designer before gaining acclaimed success in the field of Advertising. Her ever present passion for brand recognition and norm-breaking designs led to the birth of Poupée Couture. She brings to life, her vision of a world that celebrates the real women, who dresses impeccably and is still rough around the edges.

The new Vertigo design:

Translating the essence of a constantly moving and changing life of a modern woman, Poupée Couture's latest ‘Vertigo' Collection uses metallic hardware and pipelike forms in their products. The range of ‘Vertigo' jewellery and accessories bring to life orderly chaos of a fast paced generation. Vertigo will be exhibited in ‘The Garden' at the Fashion Forward in Dubai this October.