Azza Fahmy Jewellery capsule collection inspired by El Sett - a tribute to Umm Kulthum
Last Update: Thursday, December 18, 2025 : 14:42 (+4GMT)

This December marks a significant cultural moment with the release of El Sett, the highly anticipated film directed by Marwan Hamed, and starring Mona Zaki commemorating the legacy of Umm Kulthum fifty years after her passing. Azza Fahmy Jewellery is proud to play a key role in bringing her story to life on screen, creating bespoke jewellery pieces featured throughout the film, including meticulous replicas of her iconic designs and era-inspired creations that reflect the elegance of her time.
Working closely with the filmmakers, the house also contributed curation and consultation to ensure authenticity and artistic integrity, making this collaboration a natural continuation of Azza Fahmy's long-standing admiration for El Sett and her enduring influence.
In celebration of the film's release, Azza Fahmy Jewellery also presents a special capsule collection inspired by Umm Kulthum's timeless legacy. Drawing on decades of creative inspiration from her music, presence, and poetry, the collection builds on the house's heritage of storytelling through design, including the iconic "ÃäÊ ÚãÑí – My Eternity" calligraphy. Through masterful craftsmanship, signature twisted wirework, and evocative lyrics rendered in precious metals, the capsule honors a cultural icon whose voice, elegance, and emotional resonance continue to inspire generations across the Arab world and beyond.
The Suma Chandelier Earrings reinterpret Umm Kulthum's signature dangling silhouettes with graceful, elongated lines crafted in 18kt gold and sterling silver. The design features Azza Fahmy's signature twisted wirework, a technique perfected in our Cairo workshop since the 1980s. At the centre, the iconic "ÃﻧÊ ﻋﻣÑí – My Eternity" calligraphy becomes a symbol of lasting admiration, echoing the timeless romanticism of her music.
THAT Concept Store at The Mall of the Emirates, Dubai
Bloomingdales Store, Dubai
- EU261 Reform Misses the Mark on Delays and Competitiveness... [2206-Views]
- Bridal Season Is Officialy Open with Benefit Cosmetics!... [1949-Views]
- Malabar Gold & Diamonds continues its expansion in North America: Launches 8th... [1663-Views]
- Dubai Summer Surprises 2026 Unveils an Action-Packed Calendar of Shopping, Din... [1643-Views]
- Ministry of Finance Unveils UAE's First Sovereign Retail T- Sukuk Investment O... [1218-Views]
- ãÌãæÚÉ ÇáÎáíÌ áÇÓÊÑÌÇÚ ÇáÃãæÇá ÇÓÊÑÏÇÏ ÎÓÇÆÑ ÇáÊÏÇæá ÈÎÈÑÉ ... [1123-Views]
- Umm Al Quwain Free Trade Zone (UAQ FTZ) Launches Company Migration Programme t... [1114-Views]
- Under supervision of Smart and Autonomous Systems Council, Abu Dhabi Investmen... [1075-Views]
- Hamdan bin Zayed chairs 2nd Environment Agency – Abu Dhabi board meeting in 20... [984-Views]
- UAE Pavilion Highlights Defence Innovations as Eurosatory 2026 Nears Final Day... [979-Views]
- First winner of 'Win Your Home in Dubai' initiative announced as citywide home... [927-Views]
- UAE and World Bank Group Explore Opportunities to Deepen Strategic Partnership... [837-Views]
- BVLGARI BVLGARI Roman Summer: A Celebration of Italian Elegance... [830-Views]
- 10X Properties Investor Business Meet in Dubai Concludes with Strong Success, ... [812-Views]
- The New SHEGLAM Crystal Intentions Collection Brings Good Energy and Even Grea... [800-Views]
- A Practical Guide to Moving Around Dubai During Your Trip... [791-Views]
- Global Talent Attraction and Retention Committee Convenes Tenth Meeting to Rev... [789-Views]
- Schneider Electric joins the World Economic Forum Lighthouse Operating System ... [773-Views]
- Tawazun Broadens International Partnerships to Advance National Defence Indust... [769-Views]
- Dubai Gears Up for a Spectacular Start to 29th Dubai Summer Surprises with Liv... [753-Views]





