Sportmax Resort 2024

A cadence of contrasts. Eclectic by definition, bourgeois charm lays bare its rebellious side: sharp tailoring is tinged with glamorous minimalism, matte and glossy textures, dense and gauzy fabrics. In the Sportmax Resort 2024 collection, this interplay of opposites interprets the archetypes behind iconic pieces: trenches, blazers, denim and men’s shirts are retold through fresh combinations and stylistic rules, in a natural evolution of the Sportmax Fall-Winter 2023/24 collection.

Just as The Who’s Quadrophenia album defined the sleek aesthetic of the Mod movement exactly fifty years ago, that same impeccable tailoring is revived here through coolly confident, sculptural jackets and suits. Also in 1973, David Bowie’s legendary androgynous glamour broke onto the scene with the first Ziggy Stardust concert: now it’s back, in the glittering metallic mesh of clean-lined dresses and silvery Seventies platform boots.

Strikingly sheer Python-print organza is worn next to bare skin, paired with turtle necks and fitted tops for ethereal allure. Dresses and knits are layered playfully,while trousers are worn under long midi or wrap skirts. Meanwhile, shirts and t-shirts in soft florals are juxtaposed with austere leather jeans. The mood is effortlessly simple and eschews convention, with contrasts that echo those displayed by the rational architecture of the American minimalists. On dresses in jersey or lacquered fabric, lines of stretchy ruching enhance the form of the body, which moves together with the fluid, featherlight draping. Accessories include streamlined, high-tech gold-rimmed sunglasses that look towards the future. With its natural, rounded shape, the Caju bag comes in different textures: red or black leather, and a hypnotic python print which also features on Western mules, pointy stiletto or kitten heel pumps and a towering glam-rock ankle boot.