A10 Networks Demonstrates Commitment to Channel with A10 Affinity Partner Virtual Summit 2020

DUBAI, United Arab Emirates, 24th June, 2020: A10 Networks (NYSE: ATEN), today announced that it has successfully hosted its A10 Affinity Partner Virtual Summit 2020 on June 17th – 18th, 2020. The event saw attendance of 350 channel partner executives across the EMEA and SAARC regions. 

“Our partners and distributors are a key and valued part of the A10 operation. Hosting the virtual summit is in line with our continuing ambition to clearly define, differentiate and communicate our evolving proposition as a leader in cyber security, and to unequivocally demonstrate the business value of being an Affinity channel partner. We’re dedicated to strengthening and expanding our channel organisation and ensuring that all current and future partners, as leaders in the marketplace, are emboldened to sell A10 products and solutions, and enabled to grow their customer base with the best possible resources and support. Because when our partners succeed, we succeed,” said Ehab Halablab, Regional Channel Manager – MEA at A10 Networks.

This year’s Affinity Partner Virtual Summit was created to deliver an unmissable experience for all A10 partners, one which reflected the company’s ongoing focus and commitment to the growing network. The packed two half-day virtual summit brought partners fully up to speed with what’s been happening at A10 Networks since the start of 2020. Attendees had an opportunity to hear from the company’s top executive team. They were given insights into how to grow their business pipeline. The agenda also included a customer interview, partner use cases, deep dive technical sessions and to keep things interesting, even fun activities with prizes.

Below is a closer look at some of the key areas covered during the Virtual Summit:

Keynote Address by the CEO

In an inspirational address CEO, Dhrupad Trivedi, revealed how his new vision and direction is positioning A10 for significant growth and highlights why there’s never been a more exciting time to be a A10 Networks partner.

Marketing Download

From refreshing the brand, to revamping the company’s partner program, attendees heard  from Worldwide Marketing VP, Gunter Reiss how A10’s dynamic marketing approach will enable it’s partner community to power up their sales now and in the future.

Portfolio Update

Partners learned about A10’s latest product releases and discovered what innovative product plans are in store for 2020 and beyond. The session provided thought leading insights on 5G security and multi-cloud application delivery and security.

Vertical Focused Case Studies

Geared around growing partners’ understanding of A10 solutions, the vertical focused case studies demonstrated how the company supported service providers, e-commerce retailers and 5G expansion.

Personalised Sessions

Attendees were provided access to personalised sessions, designed to empower and provide invaluable knowledge, information, and practical advice. Commercial partners were given insights into how they could move up to the next partnership tier (platinum) and take their business to the next level; whilst technical partners embarked on a deeper technical dive with A10 experts.

The League of A10 Alphas

Partners were given a chance to find their competitive side and join the league of A10 Alphas. Using knowledge gained throughout the Affinity Partner Summit, partners had an opportunity to complete quizzes and fun tasks to earn points and rise up the A10 Alphas league table. Epic prizes for winners were on offer along with the chance to secure a place in the A10 Alphas Hall of Fame.

“Despite these unprecedented times and the current climate, we’re delighted to have been able to invite our partners to Affinity 2020 and share exclusive insights, exciting A10 news and the very latest business updates. We believe the summit has set up our partners for success this year and beyond,” concluded Ehab.