New Aruba Managed Services Provider Program Supports Evolving Customer Consumption Models

DUBAI, UAE, 11th June, 2020 — As the financial impact of COVID-19 forces many companies to reconsider their approach to pursuing digital transformation, Aruba, a Hewlett Packard Enterprise company, has launched a new program to help channel partners offer a managed service alternative to implementing IT network solutions. The Aruba Managed Services Provider Program enables partners to quickly evolve their Network as-a-Service (NaaS) practice with Aruba’s robust cloud-managed network solution for superior service and customer experience.

Available as of May 1, the program targets channel companies with an existing MSP delivery model i.e. service providers, VARs with established MSP practices, or SI’s offering managed IT services. Additional benefits include access to upfront discounts established by Aruba’s distribution partners, use of the program logo, training, enablement and Go-To-Market assistance from a dedicated team of MSP experts, a fully stocked partner resource portal, and the option to team with Aruba End User Sales.  
“There is an ongoing trend in IT towards subscription-based models enabling customers to move costs from CAPEX to OPEX. With the launch of Aruba ESP (Edge Services Platform), our partners will be able leverage Aruba’s market leading technology to build their own solutions whilst differentiating their proposition in the market.” said Sherifa Hady, Aruba EMEA Channel Sales Director.

The program also offers flexible financing and support options via HPE’s Financial Services, which recently rolled out a number of payment relief initiatives and $2 billion in financial aid for partners and customers impacted by the pandemic.

“Many customers are looking to digital transformation to accelerate their business recovery but are finding themselves unable to get things moving due to cashflow and time constraints,” continued Sherifa. “In light of this, managed services are going to become more important than ever. In order to support this immediate need and reflect the long-term evolution of customer consumption models, resellers need to act now. We believe that together, Aruba and our partners can continue to scale our businesses for success.”