The Celebration of Absolute Comfort

Dubai, United Arab Emirates, May 11, 2020:  Loro Piana has always celebrated the pursuit of absolute comfort and wellbeing with extremely comfortable clothes. Precious knitted garments are the answer to the request for an almost intimate pleasure, forever remaining linked with the desire to look impeccable even while relaxing at home.

Loro Piana’s DNA is reflected in the use of the best natural raw materials that stem from constant research and are transformed into fabrics and items that  allow  who wear them to live an extraordinary sensory experience. Touch, the brand’s most primary and fundamental sense, is what ensures the immediate recognition of a Loro Piana product, conveying an unmatched feeling of comfort and quality.

Natural and precious fibres bring to life garments designed to naturally dialogue with the body. Comfort is the key through which Loro Piana depicts the concept of elegance, an elegance that goes side by side with the simplicity of daily gestures, even in the intimacy of domestic life.

The knitwear reinterprets the concept of comfort, focusing on the tactile sense. Drawstring trousers and a turtleneck in Baby Cashmere surround the body, combined with a soft cardigan in the same precious fibre. A light cashmere poncho, casually laid on the shoulders, creates movement in a set that includes a crewneck sweater and smooth trousers in Baby Cashmere. The fringes on the bottom and the playful stripes make it the perfect complement to the ivory tones of the look, embracing the shapes without constrictions.