Western Digital collaborates with Dubai Festivals and Retail Establishment (DFRE) for Dubai Shopping Festival 2020

Dubai, UAE – 23 January, 2020 –  Western Digital, a leader in data infrastructure, has collaborated with Dubai Festivals and Retail Establishment (DFRE) for the 25th edition of Dubai Shopping Festival (DSF) to deliver innovative solutions for customers to capture, preserve and easily access their memories from the exciting season. Centered around the theme of Creating Memories in Dubai, visitors to the shopping festival will be treated to great product offers and retail experiences hosted by Western Digital up until February 1, 2020.  

“Dubai Shopping Festival is a world-renowned festival that attracts hundreds of thousands of visitors and tourists from around the region and further afield. Our collaboration with Western Digital has proved to be very successful and has helped to add even more variety to DSF this year,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE).

For the 25th edition of the festival this year, Western Digital joined the two-day Grand Opening ceremony at Burj Park, Downtown Dubai on 26 and 27 December 2019, with three experience zones at the Retail Area.  The Memory Zone, which highlighted the ease of managing precious memories created over the season, had discounts on a host of 64GB* SD™ cards including SanDisk Extreme® and SanDisk Extreme PRO® microSD™ Cards; SanDisk Extreme and SanDisk Extreme PRO SD cards; SanDisk® Portable SSD; iXpand™ Go and regular USB drives; and the SanDisk Ultra® Dual Drive USB Type-C™, to name a few. 

During DSF, Western Digital wants to provide visitors opportunities to create unique and fun memories of their Dubai experience. At the SanDisk booth, visitors could not only buy SanDisk brand products they were interested in via special promotions offered only at Burj Park, but they could also create fun and unique memories at the company’s Epic Picture Zone using the colorful props and backgrounds that were provided in the booth. Moreover, visitors to Dubai’s heritage district at Al Seef were greeted with various Instagram worthy photo booths, giving them the chance to experience the city’s rich culture and history and share it with the world.

“We are delighted to partner with Dubai Festival and Retail Establishment and add to the excitement of winning big. Each year, DSF is one of the most anticipated seasons of the year and we are proud to be a part of that. Creating cherished memories together is always special and we look forward to providing visitors with an array of solutions that bring these memories to your fingertips,” said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation. 

Western Digital will be present with more fun and offers at the swyp Market Outside the Box (MOTB) outdoor shopping experience that will run from January 16 to February 2, 2020. The company will also introduce a gaming area powered by its WD Black™ portfolio at the Beach Canteen that takes place at Kite Beach and features a series of pavilions with areas for children, food, entertainment from February 20 to March 7.
*As used for storage capacity, 1GB = 1 billion bytes. Actual user capacity less.