du Leads MENA as Founding Member of Global Alliance to Promote Adoption of Light Communication Technology

du’s involvement in the Light Communication Alliance will help lead global adoption of Light Communication technology

Dubai, UAE, 31, July, 2019: du, from Emirates Integrated Telecommunications Company (EITC), has become the only regional founding member of the Light Communications Alliance (LCA) – a newly launched global consortium of communications, lighting, infrastructure, and device manufacturing industry leaders aimed at promoting new wireless technologies to enable Light Communications (LC). The LCA will also establish and advocate the use of global standards for this emerging industry.

As a key advocate for bringing new technologies to fruition across the UAE, du’s involvement in this global alliance reiterates the company’s commitment towards pioneering technologies that empower citizens, enterprises, and government entities across the country, the region, and the world.

‘At the forefront of new industries’

“At du, we pride ourselves on pioneering game-changing technologies to add even more value to our valued customer segments. As LiFi technology becomes a commercial reality, we look forward to shaping the future of this technology as well as expanding customers’ potential by complementing our solutions stack with the latest connectivity innovations and developments,” said, Saleem AlBlooshi, Chief Technology Officer at EITC.

“We are proud to be working alongside the world’s leading industry players to bring this communication to life across the globe,” he added.

‘Lighting up connected possibilities’

Light Communication technologies include Light Fidelity (LiFi) and Optical Camera Communications (OCC), both of which have been attracting increased attention over recent years within several industries, such as smart cities and homes, industry 4.0 and manufacturing environments, as well as retail and tourism.

Global Market Insights predicts that the LiFi market will be worth $75 billion by 2025, creating broad, far-reaching opportunities for the related industries to benefit from Visible Light Communications.

The LCA is an open, non-profit association of members who aim to promote Light Communications technology with a consistent, focused and concise approach. The LCA will highlight the benefits, use cases and timelines for Light Communications adoption. The organisation will also align innovative leaders across the industries that light and communications touches, defining standards for education, communication, and interoperability.

The founding members of the LCA are Nokia, du, LEDVANCE, Liberty Global, Lucibel, pureLiFi, LiFi Research & Development Centre, Velmenni, Zero.1, CEA Leti, and Institut Mines-Télécom.