IKEA Collection Launch | TÄNKVÄRD

 Dubai, United Arab Emirates - April 11, 2019:  MATER IAL-ISM Material-ism is celebrating nature’s finest textures and materials.

MATERIAL-ISM is rattan: tactile, sustainable, durable and beautiful. 

MATERIAL-ISM is about the textiles you want to have close to your skin. 

MATERIAL-ISM is pure linen. Linen to sleep and dream in, linen to rest your head on, linen to dress your bed. 

MATERIAL-ISM is the perfect linen-cotton jacquard kimono. 

MATERIAL-ISM is a big, generous, toss-everything-in bag made with jute, a renewable material—and one of nature’s strongest plant fibres.

MATERIAL-ISM is blue and subtle beige. 

MATERIAL-ISM is about bringing beauty and calm to your home. 

MATERIAL-ISM is in between Scandinavia and the East. It’s in between rooms. In between bed and breakfast, dreams and reality, sunset and sunrise. It’s in between home and away. And it’s in between vanity and practicality, too.

MATERIAL-ISM is long-lasting, sustainable style that ages beautifully. 

MATERIAL-ISM is TÄNKVÄRD. A new IKEA collection made from natural fibres and materials for a softer, more tactile every day and night.

SUSTAINABLE, TOUCHABLE TÄNKVÄRD

TÄNKVÄRD is a collection all about easy living with a warm,
breezy feel in the bedroom and bathroom. TÄNKVÄRD is not a
beach or holiday collection, but the pieces, made from natural
material and fibres, evoke that effortless, casual feeling.

It includes furniture as well as textiles and home accessories.

All the furniture pieces are made of rattan, and are all light and
easy to move around the home, meeting many different needs
in different rooms, no matter what the situation. Textiles in linen
and better cotton—bed linens, towels, throws, pillows, a lamp,
a rug and a kimono—have a high “touch and feel factor”.

Other products, including bags and baskets, are woven from durable
jute or sea grass.

Tactility is the focus of TÄNKVÄRD.

TÄNKVÄRD is Material-ism.
“This collection is all about self-care: embracing
what is calming, pleasing, relaxing. It’s about
going back to basic human needs.”

CHRYSTAL-CLEAR
As refreshing as a sip of cool water, the crystal-clear glass carafe has a friendly, pleasing weight in your hand. Its soft shape is a calm presence on the bedside table, where it’s easy to reach for in the night. 

“I really like the kimono, partly because I come from a fashion background, and partly because it’s just an attractive piece. It’s a new type of product for IKEA—a garment that you wear— and it’s also connected to the home, especially the bed and bathroom. It comes in two sizes,medium and large.”

LET RATTAN SUSTAIN YOU
A place for rest. A place for slipping off your shoes as you settle into home. A place that represents calm and ease. Flexible, sturdy rattan gives this bench a sense of freshness, with a smooth, touchable texture. Rattan is one of nature’s most sustainable materials; let it sustain you, too.

“It’s when the textiles and colours are combined that the collection truly comes together.”

AIRY DREAMY
Soft, pure linen and cotton: it’s what you want close to your skin as you
dream, as you wake, as you go about your everyday. In soft shades of indigo and white, borrowed from sea and sky, TÄNKVÄRD textiles whisper “come and feel me.”

“I think the TÄNKVÄRD textiles whisper “come and feel me.” We wanted to create something that people can form an emotional connection with, something that will make them feel homey and warm, now and for years to come.”

THE ANYTHING STORAGE
The friendly slouch of these baskets makes them irresistible everyday objects. Use the smaller ones to store objects you want to keep close at hand, from chargers to keys to hairbrushes. The larger one can hold your linens, go to the market or—why not?—pack up a picnic for a perfect beach day.

“I designed a piece that’s technically a room divider, but there are actually plenty of other ways to use it. My own name for this piece was “open wardrobe”. There’s something about how you can hang your clothes on it in an easy, casual way that feels very right with the whole atmosphere of the TÄNKVÄRD collection.”

LIGHTWEIGHT RATTAN
Rattan is durable, yet light—and each piece of TÄNKVÄRD furniture is meant
to be moved to different rooms for different needs, whenever and wherever
you need them.

“I love the towel, because it symbolises an easy, carefree beach life. You take a swim, dry off quickly, then fold up your light towel and take off.”

MOVEABLE BEAUTY
Lean it anywhere. Drape it with towels. Or lightweight blankets. Or your
clothes. The rattan towel rack is elegant on its own, but most beautiful whenit’s being used.