The Principals MENA introduces new exclusive range of Vidimed and Giuliani health, hygiene and cosmetic products to the Middle East market

Latest skin and hair care products from leading European brands Launched at V Hotel, The Palm

Dubai, UAE, March 25, 2019:  The Principals MENA (TPM), a fast-growing brand marketing company in the Middle East and North Africa (MENA), recently launched its latest range of best-in-class health, skin and hair care products from a network of leading international partners, at a special launching event held at V Hotel, The Palm. The launching was part of the company's continuing efforts to bring high-quality and carefully-chosen consumer healthcare and wellness products to the region. The event also marks the regional entry of Vidimed and Giuliani--European brands exclusive to TPM.

Headquartered in Dubai, TPM is one of the leading companies in MENA providing baby healthcare, consumer, pharmaceutical and sports nutrition products, trusted by global companies in the healthcare and pharmaceuticals sector for its diverse expertise and network in marketing healthcare and consumer products which make it a household name in local markets.

Dr. Mohammad Hawa, CEO of TPM, said: "The Principals MENA continuously engages in providing new options for world-class healthcare and consumer products that improve the quality of life of the people in the region. We maintain our unique market proposition to deliver successful brands that are highly innovative and follow international healthcare standards and practices. We are confident that through our experiences and established capabilities in the MENA region, our partnership with Vidimed and Giuliani will be a great success and will quickly establish their market reputation as a trusted and known brand."

He added: "We keep our vision to be at the forefront of our industry in bringing unique products to the people we serve. Our target products are carefully selected to ensure our resources, expertise and energy are focused on the opportunities that can bring benefit to all our partners and our community."

Five new health and nutrition products from Luxembourg-based Vidimed were introduced to key professionals and to the media during the launch, namely Amycal, VidiGyn, Diovid, Vidimed Collagen S and Pantov. All being innovative products that assist in health weight control and offer exclusive intimate hygiene products for ladies and skin care solutions for all family members.

Two latest hair and skin products from Giuliani, one of Italy's most trusted pharmaceutical firms since 1889, were also launched during the event, the Monoderma and Tricovel. Monoderma is a natural skin cosmetic product free from preservatives and colourants, containing pure vitamin formulations in biodegradable vegi-capsules, which can be applied topically to naturally enhance skin's tone and firmness. It reduces wrinkles, hyper-pigmentation spots and rehydrates the skin. Tricovel is a specially formulated brand that protects the hair from temporary loss due to various causes by its innovative and exclusive Tricactive3 sustained release technology that guarantees the convenience of just 1 application every 3 days.

Gaetano Colabucci; Giuliani’s General Manager, noted: “Giuliani is constantly inspired to create innovative healthcare solutions and share our success globally, and help people get better choices in living a healthy life. Our range of expertise and skills in hair and skin care innovation follows a high standard of scientific knowledge and research, which ensures our consumers a better quality of health experiences. We are committed to deliver high quality products through our collaboration with trusted leaders in the field and we believe that TPM's established network can further enhance the healthcare supply chain in the region."

The new line of products has been tested and approved by leading authorities in the European Union and regulatory authorities in the UAE and KSA. The products are available at leading pharmacies and nutrition specialty stores across the country. 

TPM also continues to engage with major events in the region to promote latest innovations in the field. In fact, the company recently took part in the Dubai World Dermatology and Laser Conference & Exhibition - Dubai Derma, which was held on March 18 to 20, 2019 at the Dubai World Trade Centre. During the event, Dr. Fabio Massimo Rinaldi, Executive Director of the Dermatology Unit of Policlinico Multimedica, Milan, and President of the International Hair Research Foundation (IHRF), held a special session themed ‘The Complex Mechanism of Hair Follicle’s Regulation’ where he threw the spotlight on the science behind hair growth and the latest innovations covering hair and scalp care.