The New Language of Self-Expression: Communication Reimagined with the Samsung Galaxy S9 and S9+

Equipped with Samsung’s best-yet smartphone cameras, the Galaxy S9 and S9 plus were designed for the way people communicate today

Dubai, UAE, March 25, 2018:  Today, digital communication expands far beyond the text messages and mobile emails it once consisted of. We have become more visually-oriented than ever before, and as a result, images and videos have become the new language for self-expression, helping us share the moments and experiences we simply cannot put into words. 

In 2017 alone, it is estimated that we took more than a trillion photos globally, shared more than one billion GIFs, and sent three billion images, five billion emojis, and more than 10 billion videos . Just as smartphone cameras are steadily replacing digital cameras ; photos and videos are replacing text and email communication in the same stride. We live in a world of visual communication – and we depend on our smartphones to capture the fleeting moments that express what we want to say in an instant.

Samsung believes in creating products that cater to people’s needs, and this need for visual communication and storytelling is exactly what Samsung aims to fulfill with the Galaxy S9 and S9+. Beyond a range of innovative smartphone features delivered by Samsung’s best-in-class Galaxy Foundation of design innovation and cutting-edge technology, the Galaxy S9 and S9+ are equipped with Samsung’s best-yet cameras to unlock powerful experiences every day and help you share them effortlessly.

Featuring an improved circular Dual Aperture that outsmarts the human eye by automatically adjusting to the lighting conditions, alongside an advanced low light camera with the brightest available F1.5 aperture lens in a smartphone and updated multi-frame noise reduction, the Galaxy S9 and S9+ ensure that your photos will always tell a clear story – even in dim or low light. 

As for videos, the Galaxy S9 and S9+ camera boasts a Super Slow-mo feature to capture what your eyes can’t with video that is four times slower than traditional slow-motion smartphone videos, as well as automatic motion detection that can distinguish the fleeting moment you wish to capture. After shooting a video in Super Slow-mo, you can add music to your video, convert it into a GIF file, or even set your video as a wallpaper on your lock screen.

What’s more, adding a whole new layer of functionality to the camera on the Galaxy S9 and S9+ is a range of smart features that utilize machine learning, Bixby, and AR technology to help your camera do what it couldn’t before. Instantly translating foreign languages and currency in real time using Live Translation, Bixby uses deep learning technology to detect and analyze what your camera is pointing at and instantly generating information directly on top of the image. At Samsung, a smarter camera is a better camera; and with Bixby integration, Samsung is showing you the practical side of augmented reality.

Nonetheless, the Galaxy S9 and S9+ also take AR technology beyond function and makes it fun with AR Emoji, a personalized avatar and emoji created with facial recognition technology. All you have to do is take a selfie to create your own emoji that mimics your movements and expressions with impressive accuracy.

Samsung believes in the transformational power of technology to draw people closer together, enable genuine connections, and facilitate meaningful communication. With the camera on the Galaxy S9 and S9+, Samsung sets new standards for smartphone functionality by helping you communicate, share, and experience the world in entirely new ways.