GUESS Unveils the Kids Spring 2018 Collection and Campaign

Dubai, UAE, March 14, 2018:   The GUESS Kids spring 2018 advertising campaign captures Alessandra Linville Bailey, daughter of actress and model, Devin Aoki, alongside an energetic group of boys and girls playing on a warm California day depicting the same sense of wonder and fun that is embodied by the GUESS Kids brand.  

The campaign, art-directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by photographer, Vika Pobeda, captures the free-spirited children playing barefoot in the sand, enjoying their day at the beach and using their wildly creative imaginations.  The soft sand and piercing blue water is the perfect setting for these joyful children to enjoy their natural surroundings in beautiful and wearable designs.

The girl’s spring collection is full of stylish apparel in fabrications that will transition her from winter’s colder climate to spring’s warmer months.  Baby doll dresses and ruffled tops in iconic gingham prints are seen alongside bright colorful florals in the form of tank tops and button down shirts.  Denim returns this season in a variety of light-to-dark washes and are offered in a variety of shortalls, jeans, dresses, overalls and jackets.  Baby pink tulle dresses topped with metallic gold bombers inject an effortlessly cool vibe to any subtle ensemble.  For boys, plaid button-down flannel shirts and shorts offer a preppy look, while distressed denim jeans and a soft zip hoodie lend a more relaxed feel to the collection.  

Available from January in GUESS stores across the Middle East