Dubai Properties' Casa Dora at Serena records phenomenal response amidst flourishing affordable housing segment

Attractive pricing plans for mid-income housing projects lead to high demand for Casa Dora at Serena in DUBAILAND 

Dubai, UAE, September 8, 2016:    Highlighting the increasing demand for affordable housing targeting the mid-income segment, Dubai Properties (DP), a leading real estate master developer and asset manager in the Emirate, announced that the release of the Portuguese-inspired Casa Dora at Serena, which is part of a new and smartly designed affordable residential Townhouses concept in DUBAILAND, received phenomenal response from investors on launch event held on- 3rd September. The first phase, Bella Casa at Serena, was sold out earlier this year. 

DP released the next phase of Serena to the public at exceptionally competitive prices, with payment plans incorporating flexible and easy installments, offering an attractive proposition for families and investors wishing to purchase properties in one of the most sought after residential communities in Dubai. 

Creating affordable housing for mixed-income groups is a key plan for the Dubai Government; a move certain to assist in Dubai’s long-term focus for socio-economic progress and diversification. Recent statistics from finance comparison website compareit4me.com demonstrated that home mortgage enquiries went up substantially in the first four months of 2016. This rise was particularly notable amongst salary earners of between AED8,000 and AED19,999 per month showing a three-fold increase in March and April, pointing towards a strong user base for Dubai. The trend is expected to continue as the Dubai Land Department has announced it expects real estate transactions to reach AED300 billion in 2016, compared to AED267 billion in 2015.

Marwan Al Kindi, Executive Director, Sales and Sales Operations said: “Casa Dora reflects DP’s commitment to supporting the creation of a healthy real estate market in the UAE. Over 10-years of experience as a leading real estate master developer in Dubai has given us a deep understanding of the verifiable market needs, allowing us to deliver destinations specifically designed with the affordable housing market in mind. The unparalleled customer response to the launch of Casa Dora at Serena indicates that Dubai’s property market is widening the pool of potential buyers and we will continue to work with the Government to find the right solutions to develop this market to a mature level.”

The Serena development spans a total area of approximately 8.2 million sq.ft. and will offer a dynamic, lively and vibrant lifestyle that is centered around the main community plaza, which is an ideal place to get together, take a stroll, shop and eat and have a coffee. The three community centres at Serena, with recreational facilities, retail options, lush surrounding greenery, kids play areas, swimming pool and gym, and a clinic, will create the perfect environment for families looking for an energetic and active community. Casa Dora will offer a variety of efficiently designed residential options including two bedroom apartments and two- to three bedroom townhouses, all with the option of a maid’s room.        
An ideal destination for families, Casa Dora at Serena is a master planned development aiming at creating living and breathing communities that enhances the lifestyle of its residents.

Located in DUBAILAND, Serena is 10 minutes far from the center of Dubai. It has direct access to Emirates Road, and is surrounded with complete developments and communities including Layan and Al Waha.