GROHE and THE BEACH opposite JBR announce new summer partnership

GROHE products to be fitted at THE BEACH, one of Dubai’s’ must visit outdoor destinations

Dubai, UAE, June 22, 2016:   GROHE, the world’s leading provider of sanitary fittings has announced a new partnership with THE BEACH opposite JBR, the upbeat outdoor destination by Meraas. As part of this new partnership, GROHE will be upgrading the facilities of THE BEACH with high end range of head showers and trigger sprays. 

GROHE products featured at THE BEACH will include the new Tempesta-F Trigger Spray 30, the latest addition to the globally popular range of Tempesta showers combining a modern look with innovative technologies and reliable quality as well as GROHE showers. All of the products have been carefully selected for their ease of use, combining modern technology and their sleek appearance to fit in with the upscale outdoor destination’s look and feel. 

THE BEACH is to be kitted out with four beach bathrooms with 20 Retrofit shower systems and 42 Tempesta-F with branding as well as 2,000 GROHE beach towels. It will also feature 3 Tempesta rinse feet areas, 18 Essence Infrared mixers and GROHE Tempesta-F branding across the asset.

THE BEACH caters to different tastes and sensibilities, housing a wide variety of sociable experiences, ranging from open air fitness classes to gastronomic food and beverage outlets, vibrant retail brands and a buzzing calendar of events, art exhibitions and activations. 

Minimalistic in design and detailed with architectural definition, THE BEACH is styled with intent to attract people who are sociable, enthusiastic and relaxed, making it the ideal place for GROHE to showcase its latest products and give visitors a whole new shower experience.