Danube Home Opens Franchise Opportunities for the Middle Eastern and African Markets

~The home solutions brand’s franchisee portfolio to grow to AED 180 million in 2016~
~The move will serve the extensive expansion plans across markets for Danube Home~

Dubai, UAE, April 3, 2016:  Danube Home, one-stop retail destination for complete home solutions, including both soft and hard furnishing including a complete range of; living, bath, lighting, kitchen, garden and outdoors, today announced opening of Franchise Opportunity for the Middle Eastern and African markets.

Danube Home will provide every franchisor an opportunity to establish and expand the business through full- service franchise development, consulting, marketing, operations and implementation. The global presence along with big market share allows Danube Home to offer the franchise opportunities with gusto.  

Adel Sajan, Director, Danube Group asserted, “Danube Home is excited to introduce franchise opportunity in the Middle East and Africa. The idea came to life with our growing popularity across markets however we would be cautious in our approach as we believe that every franchisee needs to adhere to some basic management skills-  Hard-work with a desire to succeed, Good people skills which includes business, management and customer service skills, High personal standards: excellence, honesty and integrity.”

Danube Home serves multicultural middle to high-end income customers.  The size of a typical Danube Home Boutique store is between 2,500 sq. ft. and 3,500 sq. ft. The size of a typical Danube Home Mega store is between 25,000 sq. ft. and 40,000 sq.ft. The average customer flow is 50 – 80 customers per store per day.

‎”Danube Home is a one stop solution for home improvement products- specifically anything and everything a home needs. Ours is an unmatchable concept in terms of legacy, operational capability, brand equity and to top it all brand recognition. We are looking for investors who believe in our concept and in turn their potential gives us confidence to set up these market specific Danube Home stores. Franchising provides benefits for both seller and buyer. In this light, many view franchising as a commitment much like marriage. A good match between franchisor and franchisee, sharing mutual goals over the long term, is essential to the success of each franchise unit, and thus the brand as a whole - an essential factor that must be considered seriously” said Sayed Habib, DGM Buying and Business Development- ‎Danube Home. 

Danube Home management will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures. Prior to approving a site for Danube Home outlet, Danube Home Management will provide franchisees with clear guidelines for a suitable location.  

Danube Home will require franchisees to follow these instructions to ensure that an appropriate site is located. Danube Home Management coordinates development of advertising materials and strategies for the benefit of all members of the franchise network.  It should also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Danube Home Management continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability. Danube Home Management provides the overall coordination and planning for the Danube Home franchise system.