Need for speed drives UAE home and office demand for premium wireless connectivity

Dubai, United Arab Emirates – February 21, 2016 – According to Linksys®, a global leader in networking services for the home and business, the UAE’s need for fast and reliable internet access is driving buyers to their premium offerings.

The pioneering networking leader believes that consumers and SMBs are willing to make well-informed essential investments in IT to increase business productivity and enhance the connected wireless experience.

“Users can feel an immediate improvement in network performance when they invest in Linksys wireless connectivity products, both for the home and the office.  Not all technology is the same, and consumers know this, and are thus willing to pay for the best,” said Amanulla Khan, Managing Director, Linksys, Middle East, Turkey & Africa

For the consumer space, Linksys was the first to pioneer routers with MU-MIMO (Multi-User, Multiple-Input, Multiple Output) technology in May 2015, which ensures uninterrupted Wi-Fi connectivity to all the devices in a home and function as if multiple devices have their own dedicated route.

Linksys has expanded its MU-MIMO portfolio, for the connected homes to include two additional routers, a range extender and a USB adapter. The range extenders are built with spot finder technology that indicate the optimal placement for the range extender eliminating dead zones and a seamless roaming feature that connect smart devices automatically to the range extender providing uninterrupted connectivity.

The new Linksys MAX-STREAM line-up was nnounced at CES 2016 in Las Vegas, leveraging the next generation of Wi-Fi - 802.11ac Wave 2 MU-MIMO. The new range of products include EA7500 - MAX-STREAM AC1900 Dual Band and EA9500 - MAX-STREAM AC5400 Tri-Band routers which aim to elevate the consumer experiences for connected families.

Linksys has exclusively launched the WRT series of routers for ‘prosumers’ such as the WRT1900ACS DUAL-BAND routers that allow further network customization to include the addition of 4G capabilities. These routers are also renowned among powergamers and enthusiasts as an ultimate product solution boosting the gaming experience.

According to a white paper by ABI Research The Importance Of Mu-Mimo In The Wi-Fi Ecosystem more than 84% of all wireless 5GHz chipsets will be MU-MIMO enabled by 2019. To keep up with the speeds and performance of client devices coming to market such as 4K TVs, laptops, smart phones, tablets, and game consoles, connected families will want to make sure they have the latest Wi-Fi router that can support all the new devices coming into the home.

Linksys invests heavily in engineering wireless platforms creating a unique user experience complementing the cloud-based service offered with the Linksys Smart Wi-Fi Routers and the latest WRT routers.  It gives users highly secure access to their home network from a browser or a smart device. Users can instantly tap into their home network to check the connection status of their devices, give a guest access to the Internet, and protect their child from accessing harmful websites.  Users can also prioritize which devices on the network get the most bandwidth to eliminate lag times and buffering. 

Linksys is dedicated to enhance the consumer experience and has invested in experiential tech benches, in-store Planograms, kiosks and online videos, which educate customers on the right products based on their usage criteria.

Another upcoming consumer trend, observed by Linksys is the migrations to a Smart Home, where consumers can remotely access their home appliance through apps. Smart home solutions can now be easily deployed with minimum disruption by connecting the appliance to the network through a smart switch. The wireless connectivity leader is taking great efforts to educate appliance manufactures on smart home automation and encourage consumers to upgrade to this technology.

“Being the pioneering wireless expert, bringing premium products in the market, we are dedicated to educating our customers, both in the consumer and business space, about the benefits and usage of networking products so that they can make a more informed decision,” added Khan

Linksys SMB portfolio, launched for the commercial space in October 2013, offers small and medium business owners a suite of products with enterprise grade and features at a SMB price point. This is complemented with lifetime warranty, immediate product replacement service and 24/7 online support to ensure SMBs get the same level of benefits as larger enterprises with reduced downtime. These business offerings simplify the management and deployment of networks, without the need of an in-house IT manager.

Linksys also invests heavily in channel partner programs that include technical boot camps, workshops and frequent training and educating sessions to retailers, resellers and service providers.