Home Centre Rolls out ‘The Season's Latest' Collection Handpicked by Nancy Ajram

Dubai, UAE, January 30, 2016:  Home Centre, the largest home retailer in the Middle East, brings to life their latest brand campaign ‘The Season’s Latest’ starting 1st February 2016. The vibrant collection is handpicked by their brand ambassador and Arabic superstar Nancy Ajram. Featuring a wide range of furniture and home accessories, the collection offers a revitalizing spectrum of the latest trends and colours, comprising of classic and contemporary styles

Through ‘The Season’s Latest’ campaign, Home Centre reflects the brand’s principal message of ‘making people love coming back home’. The stylish selections by Nancy Ajram mirror the themes - ‘Avant Pop’ and ‘New Classic’, both of which guarantee to bring a splash of color and novelty to homes across the region. 

An ultra-contemporary and quirky theme, ‘Avant Pop’ brings a colourful and fun, summery feel to the home and is characterized by abstract shapes, bold colours, polka dots and small geometrics. New Classical on the other hand, sees a blend of the past and future on a classic European style. Opulent décor with a modern twist is what comprises this collection. 

Médéric Payne, CEO of Home Centre, said: “Home Centre strategizes ahead in order to meet the expectations of the global audience shopping in the region, who seek to refresh their homes. We are excited about this campaign and especially delighted by the selections made by Nancy Ajram, as they not only reflect Nancy’s exceptional style, but Home Centre’s as well”

Commenting on the brand campaign, Nancy Ajram said: “I’m happy to be associated with a brand such as Home Centre because of what they represent. Being a house-proud individual myself, I take special care in regularly decorating my home. With new styles, colours and designs, Home Centre’s latest collection is a breath of fresh air. I look forward to sharing my favourite choices from their newest collection with customers across the region to enjoy and introduce into their homes”   

Home Centre’s collection will hit stores February onwards and those looking to rejuvenate their homes can choose from pristine choices to uplift their rooms with the season’s joyful colours and trends.