du congratulates 18 winners from its #UAEisHome Social Media Competition

• du’s #UAEisHome competition invited residents to upload a drawing, poem, or video – that perfectly reflects why #UAEisHome to them onto du’s social media platforms
• 2,406 people participated on Facebook, Instagram, Twitter

UAE, Dubai, 28 January 2016: du’s #UAEisHome National Day campaign social media competition is pleased to announce 18 winners, who took away prizes including LED Televisions, Macbook Airs and mini scooters among others. The competition attracted 2,406 participants who showcased their love for the UAE by posting drawings, poems and videos across social media platforms.

du would like to congratulate Farhana Choudry, Safa Al Alami, Amjad Mohammed, Yaqeen, Laila Al Alani, Jeevan Raj Pullihadathil, Aya Brimo, and Hamida Mitwali who participated on Facebook; Ali Al Mutawa, Heena Sharma, Sabeen Al Huhasu, Evolevolevol_18, Alibinsaqib, Madona 52, Deepsky 06, Ahmed _ Mohammad 101, Shafidxb 2014, Riazplr, and Adorable_vivian who took part on Instagram; and Haya Bahr who entered on Twitter.

Hala Badri, Executive Vice President, Brand and Communications, du, said: “#UAEisHome really resonated with the residents who have embraced our country as their home. This is the place where they have chosen to put their roots, start families and integrate into society. This is the first time that we have come up with such an innovative yet engaging campaign that speaks to the hearts of the people. We would like to thank everyone who participated in our social media competition and congratulate the winners for their creative contributions.”

du National Day campaigns have become something to look forward to each year, with each holding a significant social message and dimension. du’s 2014 National Day campaign, entitled Narzif, brought together a multitude of nationalities to introduce a famous Emirati dance and showcase its popularity inside and outside the country. The video created social media history by engaging residents from UAE and the GCC and achieving the highest views for any UAE National Day video till date (6 million).